Top 28 Beauty Influencers in USA (2026)
Beauty shoppers want to see a product on skin before they buy it. YouTube gives them exactly that: long tutorials, honest reviews, drugstore tests and dermatologist breakdowns. The best beauty influencers in the USA shape what sells in makeup, skincare, haircare and fragrance, and they can launch or sink a product with one video.
We pulled live data for 28 US beauty creators. Together they have 101M subscribers, and 21 of them are past one million. James Charles leads at 23.7M, the median creator averages 104K views per recent video, and Dr. Neera Nathan stands out for its pull relative to size at about 50% views per subscriber. This list covers YouTube only. Many of these creators are equally strong on Instagram and TikTok, so check their other channels before you plan a multi-platform campaign.
Last updated October 2026. Creator data from the YouTube Data API.
Top beauty influencers in the USA at a glance
| # | Creator | Subscribers | Avg. views | Views per subscriber |
|---|---|---|---|---|
| 1 | James Charles | 23.7M | 1.1M | 4.7% |
| 2 | Denitslava Makeup | 8.5M | 1.7M | 20.1% |
| 3 | Bailey Sarian | 8M | 1.1M | 13.9% |
| 4 | Tati | 7.8M | 130K | 1.7% |
| 5 | Christen Dominique | 5.4M | 96.1K | 1.8% |
| 6 | Manny Mua | 4.8M | 130K | 2.7% |
| 7 | Laura Lee | 4.6M | 149K | 3.2% |
| 8 | Hyram | 4.3M | 75.3K | 1.7% |
| 9 | Kathleen Lights | 4.1M | 114K | 2.8% |
| 10 | Doctorly | 3.6M | 301K | 8.4% |
| 11 | Jackie Aina | 3.4M | 43.6K | 1.3% |
| 12 | Desi Perkins | 3.1M | 306K | 9.9% |
| 13 | Dr Dray | 2.7M | 51.7K | 1.9% |
| 14 | Erin Parsons Makeup | 2.3M | 297K | 12.9% |
| 15 | Alissa Ashley | 2M | 484K | 24.7% |
| 16 | Casey Holmes | 1.6M | 49.2K | 3.1% |
| 17 | MsAaliyahJay | 1.6M | 105K | 6.6% |
| 18 | Haley Kim | 1.4M | 45.9K | 3.4% |
| 19 | Kelly Strack | 1.1M | 43.9K | 4.0% |
| 20 | RawBeautyKristi | 1.1M | 90.1K | 8.6% |
| 21 | Mo Styles | 1M | 510K | 49.1% |
| 22 | Emily Noel | 979K | 37.8K | 3.9% |
| 23 | Taylor Wynn | 860K | 67.4K | 7.8% |
| 24 | Allie Glines | 829K | 64.5K | 7.8% |
| 25 | Gothamista | 683K | 41.5K | 6.1% |
| 26 | Hung Vanngo | 607K | 102K | 16.9% |
| 27 | Dr. Neera Nathan | 399K | 198K | 49.6% |
| 28 | Morgan Turner | 378K | 51.9K | 13.7% |
Data from the YouTube Data API, October 2026. Ranked by subscribers. Average views are taken from each channel's recent uploads (see "How we built this list" below).
The 28 best beauty influencers in USA
A note on sponsorship pricing. The sponsorship ranges below are Influvine's own estimates. We calculate them from each channel's public stats (subscribers and average views) and typical industry rates, so treat them as ballpark figures, not quotes or confirmed prices. Are you one of the creators listed here? Email creators@influvine.com and we'll update or remove your listing.
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1. James Charles
Makeup artist and entertainer with the biggest beauty audience on this list.
- Best for: Cosmetics and fashion brands that want mass beauty reach.
- Typical sponsorship range: Est. $22,000–$55,000 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 23.7M
- Avg. views
- 1.1M
- Views / subscriber
- 4.7%
- Latest upload
- Oct 2026
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2. Denitslava Makeup
Creative makeup experiments and challenges with very high views per video.
- Best for: Cosmetics and tools aimed at viewers of creative makeup experiments.
- Typical sponsorship range: Est. $34,000–$85,000 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 8.5M
- Avg. views
- 1.7M
- Views / subscriber
- 20.1%
- Latest upload
- Oct 2026
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3. Bailey Sarian
Pairs history and true crime storytelling with makeup in her "Murder, Mystery & Makeup" format. Last upload was in August, so confirm availability.
- Best for: Cosmetics brands aimed at viewers who like history and true-crime storytelling.
- Typical sponsorship range: Est. $22,000–$55,000 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 8M
- Avg. views
- 1.1M
- Views / subscriber
- 13.9%
- Latest upload
- Aug 2026
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4. Tati
Longtime makeup reviewer covering new releases and drugstore tests, now with wellness content too.
- Best for: New-release cosmetics and drugstore brands that suit honest reviews.
- Typical sponsorship range: Est. $2,600–$6,500 per integration
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 7.8M
- Avg. views
- 130K
- Views / subscriber
- 1.7%
- Latest upload
- Oct 2026
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5. Christen Dominique
Beauty creator since 2014 and founder of her own cosmetics brand, Dominique.
- Best for: Cosmetics and beauty-tool brands.
- Typical sponsorship range: Est. $1,900–$4,800 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 5.4M
- Avg. views
- 96.1K
- Views / subscriber
- 1.8%
- Latest upload
- Oct 2026
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6. Manny Mua
Early "boy beauty vlogger" who now covers drugstore makeup and dupes.
- Best for: Drugstore makeup and dupe-friendly brands.
- Typical sponsorship range: Est. $2,600–$6,500 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 4.8M
- Avg. views
- 130K
- Views / subscriber
- 2.7%
- Latest upload
- Oct 2026
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7. Laura Lee
Beauty influencer, entrepreneur and co-host of the Fool Coverage podcast.
- Best for: Beauty and lifestyle brands aimed at podcast and beauty viewers.
- Typical sponsorship range: Est. $3,000–$7,400 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 4.6M
- Avg. views
- 149K
- Views / subscriber
- 3.2%
- Latest upload
- Oct 2026
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8. Hyram
Skin care educator known for product breakdowns and reactions.
- Best for: Skincare brands that benefit from ingredient breakdowns.
- Typical sponsorship range: Est. $1,500–$3,800 per integration
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 4.3M
- Avg. views
- 75.3K
- Views / subscriber
- 1.7%
- Latest upload
- Oct 2026
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9. Kathleen Lights
Simple, review-driven channel covering makeup launches, fragrance and get-ready-with-me videos.
- Best for: Makeup launches and fragrance brands that suit review-driven videos.
- Typical sponsorship range: Est. $2,300–$5,700 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 4.1M
- Avg. views
- 114K
- Views / subscriber
- 2.8%
- Latest upload
- Sep 2026
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10. Doctorly
Evidence-based skin care run by double board-certified dermatologists; strong for skincare brands that need credibility.
- Best for: Evidence-led skincare brands that need dermatologist credibility.
- Typical sponsorship range: Est. $6,000–$15,000 per integration
- Sample deal: A dedicated video explaining the product's ingredients, using approved claims language and a clear paid-partnership disclosure.
- Subscribers
- 3.6M
- Avg. views
- 301K
- Views / subscriber
- 8.4%
- Latest upload
- Oct 2026
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11. Jackie Aina
Beauty creator focused on changing the standard of beauty, with skincare and runway-night coverage.
- Best for: Inclusive-range cosmetics and skincare brands.
- Typical sponsorship range: Est. $850–$2,200 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 3.4M
- Avg. views
- 43.6K
- Views / subscriber
- 1.3%
- Latest upload
- Oct 2026
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12. Desi Perkins
Makeup and lifestyle creator with strong views per video.
- Best for: Cosmetics and lifestyle brands aimed at glam makeup viewers.
- Typical sponsorship range: Est. $6,100–$15,300 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 3.1M
- Avg. views
- 306K
- Views / subscriber
- 9.9%
- Latest upload
- Oct 2026
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13. Dr Dray
Dermatologist and skin care enthusiast explaining skin, hair and health topics.
- Best for: Skin, hair and health brands that need dermatologist credibility.
- Typical sponsorship range: Est. $1,050–$2,600 per integration
- Sample deal: A dedicated video explaining the product's ingredients, using approved claims language and a clear paid-partnership disclosure.
- Subscribers
- 2.7M
- Avg. views
- 51.7K
- Views / subscriber
- 1.9%
- Latest upload
- Oct 2026
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14. Erin Parsons Makeup
Makeup archive and history content, plus modern product tests.
- Best for: Cosmetics brands that suit product tests and makeup history content.
- Typical sponsorship range: Est. $5,900–$14,800 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 2.3M
- Avg. views
- 297K
- Views / subscriber
- 12.9%
- Latest upload
- Oct 2026
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15. Alissa Ashley
Hair care, wash day and beauty content with high views per video.
- Best for: Haircare brands and styling tools aimed at wash-day viewers.
- Typical sponsorship range: Est. $9,700–$24,200 per integration
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 2M
- Avg. views
- 484K
- Views / subscriber
- 24.7%
- Latest upload
- Sep 2026
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16. Casey Holmes
Easy makeup tutorials, honest reviews and affordable beauty tests.
- Best for: Affordable makeup and tutorial-friendly brands.
- Typical sponsorship range: Est. $1,000–$2,500 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 1.6M
- Avg. views
- 49.2K
- Views / subscriber
- 3.1%
- Latest upload
- Oct 2026
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17. MsAaliyahJay
Beauty and lifestyle creator known for a refined style and brand trips.
- Best for: Beauty and lifestyle brands that want a refined, aspirational tone.
- Typical sponsorship range: Est. $2,100–$5,200 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 1.6M
- Avg. views
- 105K
- Views / subscriber
- 6.6%
- Latest upload
- Oct 2026
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18. Haley Kim
Natural-look and drugstore makeup routines.
- Best for: Natural-look and drugstore makeup brands.
- Typical sponsorship range: Est. $900–$2,300 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 1.4M
- Avg. views
- 45.9K
- Views / subscriber
- 3.4%
- Latest upload
- Oct 2026
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19. Kelly Strack
Makeup tutorials, get-ready-with-me videos and hair tutorials.
- Best for: Makeup and hair-tutorial brands.
- Typical sponsorship range: Est. $900–$2,200 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 1.1M
- Avg. views
- 43.9K
- Views / subscriber
- 4.0%
- Latest upload
- Oct 2026
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20. RawBeautyKristi
Honest product reviews and makeup tutorials with a lifestyle angle.
- Best for: Beauty brands that suit candid product reviews.
- Typical sponsorship range: Est. $1,800–$4,500 per integration
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 1.1M
- Avg. views
- 90.1K
- Views / subscriber
- 8.6%
- Latest upload
- Oct 2026
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21. Mo Styles
Hair tutorials with very high views per video; strong for hair tools and styling products.
- Best for: Hair tools and styling products.
- Typical sponsorship range: Est. $10,200–$25,500 per integration
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 1M
- Avg. views
- 510K
- Views / subscriber
- 49.1%
- Latest upload
- Oct 2026
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22. Emily Noel
Former news anchor behind "Beauty Broadcast", covering affordable makeup and new drops.
- Best for: Affordable makeup brands that suit new-release roundups.
- Typical sponsorship range: Est. $750–$1,900 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 979K
- Avg. views
- 37.8K
- Views / subscriber
- 3.9%
- Latest upload
- Oct 2026
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23. Taylor Wynn
Makeup testing mixed with home, cooking and lifestyle vlogs.
- Best for: Makeup and home-lifestyle brands.
- Typical sponsorship range: Est. $1,350–$3,400 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 860K
- Avg. views
- 67.4K
- Views / subscriber
- 7.8%
- Latest upload
- Oct 2026
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24. Allie Glines
Professional makeup artist and founder of Ravie Beauty.
- Best for: Cosmetics and brush brands aimed at working makeup artists and enthusiasts.
- Typical sponsorship range: Est. $1,300–$3,200 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 829K
- Avg. views
- 64.5K
- Views / subscriber
- 7.8%
- Latest upload
- Oct 2026
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25. Gothamista
Skincare "treasure hunter" covering treatments and Korean skincare.
- Best for: Skincare treatments and Korean-skincare brands.
- Typical sponsorship range: Est. $850–$2,100 per integration
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 683K
- Avg. views
- 41.5K
- Views / subscriber
- 6.1%
- Latest upload
- Oct 2026
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26. Hung Vanngo
New York based makeup artist who works with celebrities, magazines and brands.
- Best for: Professional-grade cosmetics and tools.
- Typical sponsorship range: Est. $2,000–$5,100 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 607K
- Avg. views
- 102K
- Views / subscriber
- 16.9%
- Latest upload
- Sep 2026
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27. Dr. Neera Nathan
Harvard-trained dermatologist and skin cancer surgeon; high views for a mid-sized channel.
- Best for: Sunscreen and dermatology-led skincare brands.
- Typical sponsorship range: Est. $4,000–$9,900 per integration
- Sample deal: A dedicated video explaining the product's ingredients, using approved claims language and a clear paid-partnership disclosure.
- Subscribers
- 399K
- Avg. views
- 198K
- Views / subscriber
- 49.6%
- Latest upload
- Oct 2026
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28. Morgan Turner
Sponsorship ranges and sample deals are illustrative estimates, not quotes or past deals: they assume roughly $20-$50 per 1,000 average views for an integration, and real rates vary by negotiation.
- Best for: Affordable and high-end makeup brands that suit honest critiques.
- Typical sponsorship range: Est. $1,050–$2,600 per integration
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 378K
- Avg. views
- 51.9K
- Views / subscriber
- 13.7%
- Latest upload
- Oct 2026
How we built this list
Every channel here was pulled from the YouTube Data API in October 2026. We kept channels with a US channel country where one is listed (a few creators leave it blank and are included because they are widely known as US-based), at least one upload in recent months, and a clear fit with the topic. Subscriber counts are as reported by YouTube. Average views is the mean view count of a channel's most recent long-form videos, ignoring anything posted in the last seven days so brand-new uploads do not drag the number down. For channels that publish mostly Shorts, we fall back to all recent videos, so their averages read lower. Views per subscriber divides average views by subscribers. It is a quick signal of how much of the audience actually shows up, not a true engagement rate, and it says nothing about audience location or demographics. Confirm those with the creator before you sign a deal. Views per subscriber above 100% mean recent videos reached more people than the channel has subscribers, usually thanks to viral hits.
How to pick the right beauty influencer for your brand
- Match the category. Makeup artists, hair specialists and skin care educators each drive different products. A dermatologist is a stronger fit for skincare than a glam makeup creator.
- Use experts for credibility. Channels like Doctorly, Dr Dray and Dr. Neera Nathan add medical authority that suits active ingredients, sunscreen and dermatology-led brands.
- Prioritize honest reviewers. Beauty audiences reward creators who test products openly. A candid review often converts better than a polished ad.
- Review shade and skin type range. Make sure the creator's audience and skin tone fit your range, and send products that suit them.
- Keep claims compliant. Avoid unsupported claims about skin results, and require clear sponsorship disclosure.
Conclusion
The top beauty influencers in the USA include global makeup stars, product reviewers, hair specialists and board-certified dermatologists. The right choice depends on your category, your claims and the level of trust your customer needs. A well-matched creator with 104K views per video can be more valuable than a megastar whose audience does not buy your product.
To build your shortlist faster, Influvine helps you discover YouTube creators by niche and size, with subscriber and view data in one place.
Frequently asked questions
Who are the top beauty influencers in the USA?
By YouTube subscribers, the largest on this list are James Charles (23.7M), Denitslava Makeup, Bailey Sarian, Tati and Christen Dominique. For skin care, look at Doctorly, Dr Dray, Hyram and Dr. Neera Nathan.
How do I find beauty influencers for my brand?
Choose your category, such as makeup, skin care or hair, then compare creators by subscribers, average views and recent activity. Influvine lets you search YouTube creators by niche so you can shortlist quickly.
Are dermatologists good beauty influencers?
For skin care, yes. Dermatologist-led channels bring credibility that helps explain ingredients and routines. Make sure any claims you ask them to make are accurate and approved.
What do beauty influencers charge?
Rates vary widely by audience size, format and usage rights, so ask each creator for a rate card. Many brands start with gifted product plus a small fee, then scale what works.
Do beauty influencers have to disclose sponsorships?
Yes. The FTC expects clear disclosure of paid or gifted partnerships. Ask every creator to label sponsored content in the video and use YouTube's paid promotion label.
Are smaller beauty creators worth working with?
Often. Channels such as Gothamista, Morgan Turner or Haley Kim reach engaged shoppers looking for honest reviews, and they can be a more affordable way to test a product.
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