Top 30 Gaming Influencers in USA (2026)
Gaming is one of the largest creator categories on YouTube, and its fans are loyal, highly engaged and open to new products. The best gaming influencers in the USA can launch a game, sell a peripheral, drive app installs or introduce a consumer brand to a young, digital-first audience.
We pulled live data for 30 US gaming creators. Together they have 557M subscribers, and 30 of them are past one million. IShowSpeed leads at 62M, the median creator averages 859K views per recent video, and Kai Cenat stands out for its pull relative to size at about 84% views per subscriber. This list covers YouTube only. Many of these creators are equally strong on Instagram and TikTok, so check their other channels before you plan a multi-platform campaign.
Last updated October 2026. Creator data from the YouTube Data API.
Top gaming influencers in the USA at a glance
| # | Creator | Subscribers | Avg. views | Views per subscriber |
|---|---|---|---|---|
| 1 | IShowSpeed | 62M | 4.5M | 7.2% |
| 2 | MrBeast Gaming | 60.9M | 62.2M | 102.2% |
| 3 | Markiplier | 39M | 2.9M | 7.4% |
| 4 | Dream | 34.8M | 6.1M | 17.7% |
| 5 | FGTeeV | 25.7M | 2.7M | 10.3% |
| 6 | SSundee | 25.5M | 633K | 2.5% |
| 7 | Aphmau | 25.3M | 948K | 3.7% |
| 8 | Ninja | 23.5M | 122K | 0.5% |
| 9 | Caylus | 21.7M | 634K | 2.9% |
| 10 | The Game Theorists | 19.6M | 850K | 4.3% |
| 11 | PrestonPlayz | 17.9M | 2.1M | 11.8% |
| 12 | KreekCraft | 17.3M | 371K | 2.1% |
| 13 | Flamingo | 14.7M | 1.4M | 9.6% |
| 14 | Greg Renko | 14.4M | 1.3M | 9.3% |
| 15 | GWK | 12.6M | 42K | 0.3% |
| 16 | Kat | 12.5M | 420K | 3.4% |
| 17 | ItsFunneh | 12.1M | 780K | 6.4% |
| 18 | Glitch | 11.5M | 627K | 5.5% |
| 19 | CaseOh | 11.2M | 1.9M | 16.7% |
| 20 | SypherPK | 10.6M | 452K | 4.3% |
| 21 | Lana's Life | 10.2M | 394K | 3.9% |
| 22 | TG Plays | 9.4M | 375K | 4.0% |
| 23 | gameranx | 8.7M | 778K | 9.0% |
| 24 | Smosh Games | 8.6M | 1.5M | 17.6% |
| 25 | GrayStillPlays | 8.6M | 501K | 5.8% |
| 26 | UnspeakablePlays | 8.4M | 406K | 4.9% |
| 27 | Kai Cenat | 8.2M | 6.9M | 83.8% |
| 28 | videogamedunkey | 7.6M | 2.4M | 31.5% |
| 29 | Karl | 7.2M | 4.8M | 66.6% |
| 30 | Ludwig | 7.1M | 867K | 12.2% |
Data from the YouTube Data API, October 2026. Ranked by subscribers. Average views are taken from each channel's recent uploads (see "How we built this list" below).
The 30 best gaming influencers in USA
A note on sponsorship pricing. The sponsorship ranges below are Influvine's own estimates. We calculate them from each channel's public stats (subscribers and average views) and typical industry rates, so treat them as ballpark figures, not quotes or confirmed prices. Are you one of the creators listed here? Email creators@influvine.com and we'll update or remove your listing.
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1. IShowSpeed
High-energy entertainment streamer with the largest audience here and huge views per video.
- Best for: Consumer, apparel and entertainment brands that want mass reach among young viewers.
- Typical sponsorship range: Est. $90,000–$225,000 per integration
- Sample deal: A sponsor segment in a stream or highlight video, with a clear disclosure, a tracked link and a promo code.
- Subscribers
- 62M
- Avg. views
- 4.5M
- Views / subscriber
- 7.2%
- Latest upload
- Oct 2026
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2. MrBeast Gaming
MrBeast's gaming channel with large-scale challenges and prizes; an extreme outlier on views.
- Best for: Games, apps and consumer brands that fit large-scale challenge content.
- Sample deal: A 60-90 second integration in one video, with the product link in the description and a pinned comment.
- Subscribers
- 60.9M
- Avg. views
- 62.2M
- Views / subscriber
- 102.2%
- Latest upload
- Oct 2026
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3. Markiplier
Veteran creator mixing scary games, simulators and interactive projects.
- Best for: Games, hardware and interactive-entertainment products aimed at long-time gaming fans.
- Typical sponsorship range: Est. $58,000–$145,000 per integration
- Sample deal: A 60-90 second integration in one video, with the product link in the description and a pinned comment.
- Subscribers
- 39M
- Avg. views
- 2.9M
- Views / subscriber
- 7.4%
- Latest upload
- Oct 2026
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4. Dream
Minecraft creator known for manhunt-style series and streams with friends.
- Best for: Games, apps and Minecraft-adjacent products aimed at teen gamers.
- Typical sponsorship range: Est. $122,000–$305,000 per integration
- Sample deal: A 60-90 second integration in one video, with the product link in the description and a pinned comment.
- Subscribers
- 34.8M
- Avg. views
- 6.1M
- Views / subscriber
- 17.7%
- Latest upload
- Oct 2026
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5. FGTeeV
Family gaming team playing Roblox and other kid-friendly games.
- Best for: Kid-friendly games, toys and apps.
- Typical sponsorship range: Est. $54,000–$135,000 per integration
- Sample deal: A 60-90 second integration in one video, written to follow the rules for advertising to children, with a clear disclosure and the link in the description.
- Subscribers
- 25.7M
- Avg. views
- 2.7M
- Views / subscriber
- 10.3%
- Latest upload
- Oct 2026
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6. SSundee
Funny Minecraft and Roblox videos with a loud, family-friendly style.
- Best for: Family-friendly games, toys and apps aimed at younger players.
- Typical sponsorship range: Est. $12,700–$31,600 per integration
- Sample deal: A 60-90 second integration in one video, written to follow the rules for advertising to children, with a clear disclosure and the link in the description.
- Subscribers
- 25.5M
- Avg. views
- 633K
- Views / subscriber
- 2.5%
- Latest upload
- Oct 2026
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7. Aphmau
Minecraft story-driven series popular with younger audiences.
- Best for: Toys, games and apps aimed at story-driven Minecraft fans.
- Typical sponsorship range: Est. $19,000–$47,400 per integration
- Sample deal: A 60-90 second integration in one video, written to follow the rules for advertising to children, with a clear disclosure and the link in the description.
- Subscribers
- 25.3M
- Avg. views
- 948K
- Views / subscriber
- 3.7%
- Latest upload
- Oct 2026
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8. Ninja
Tyler "Ninja" Blevins, a pro battle royale player and streamer covering Fortnite and other shooters.
- Best for: Gaming hardware, energy and lifestyle brands aimed at shooter fans.
- Typical sponsorship range: Est. $2,400–$6,100 per integration
- Sample deal: A sponsor segment in a stream or highlight video, with a clear disclosure, a tracked link and a promo code.
- Subscribers
- 23.5M
- Avg. views
- 122K
- Views / subscriber
- 0.5%
- Latest upload
- Oct 2026
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9. Caylus
Comedic gameplay in survival and sandbox games.
- Best for: Games, apps and consumer brands aimed at survival and sandbox gamers.
- Typical sponsorship range: Est. $12,700–$31,700 per integration
- Sample deal: A 60-90 second integration in one video, with the product link in the description and a pinned comment.
- Subscribers
- 21.7M
- Avg. views
- 634K
- Views / subscriber
- 2.9%
- Latest upload
- Oct 2026
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10. The Game Theorists
Lore and theory analysis of popular games like Pokemon and Minecraft.
- Best for: Games, entertainment and education brands that suit explainer-style videos.
- Typical sponsorship range: Est. $17,000–$42,500 per integration
- Sample deal: A dedicated video that features the product or game, with a clear disclosure and a tracked link in the description.
- Subscribers
- 19.6M
- Avg. views
- 850K
- Views / subscriber
- 4.3%
- Latest upload
- Oct 2026
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11. PrestonPlayz
Minecraft creator with a family and faith-friendly community.
- Best for: Family and faith-friendly products aimed at younger Minecraft fans.
- Typical sponsorship range: Est. $42,000–$105,000 per integration
- Sample deal: A 60-90 second integration in one video, written to follow the rules for advertising to children, with a clear disclosure and the link in the description.
- Subscribers
- 17.9M
- Avg. views
- 2.1M
- Views / subscriber
- 11.8%
- Latest upload
- Oct 2026
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12. KreekCraft
Roblox news, events and gameplay for the Roblox audience.
- Best for: Roblox-adjacent games, toys and apps aimed at the Roblox audience.
- Typical sponsorship range: Est. $7,400–$18,600 per integration
- Sample deal: A 60-90 second integration in one video, written to follow the rules for advertising to children, with a clear disclosure and the link in the description.
- Subscribers
- 17.3M
- Avg. views
- 371K
- Views / subscriber
- 2.1%
- Latest upload
- Oct 2026
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13. Flamingo
Comedic Roblox and gaming videos with high views per video.
- Best for: Games and toys aimed at younger comedy-gaming viewers.
- Typical sponsorship range: Est. $28,000–$70,000 per integration
- Sample deal: A 60-90 second integration in one video, written to follow the rules for advertising to children, with a clear disclosure and the link in the description.
- Subscribers
- 14.7M
- Avg. views
- 1.4M
- Views / subscriber
- 9.6%
- Latest upload
- Oct 2026
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14. Greg Renko
Video game comedy shorts that appeal beyond core gamers.
- Best for: Consumer and mobile-game brands that suit short comedy sketches.
- Typical sponsorship range: Est. $26,000–$65,000 per integration
- Sample deal: A 60-90 second integration in one video, with the product link in the description and a pinned comment.
- Subscribers
- 14.4M
- Avg. views
- 1.3M
- Views / subscriber
- 9.3%
- Latest upload
- Oct 2026
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15. GWK
Horror, simulators and story games with a laid-back style.
- Best for: Horror, simulator and story-game publishers.
- Typical sponsorship range: Est. $850–$2,100 per integration
- Sample deal: A 60-90 second integration in one video, with the product link in the description and a pinned comment.
- Subscribers
- 12.6M
- Avg. views
- 42K
- Views / subscriber
- 0.3%
- Latest upload
- Oct 2026
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16. Kat
Roblox creator with a playful personality and young audience.
- Best for: Roblox-adjacent games, toys and apps aimed at a young audience.
- Typical sponsorship range: Est. $8,400–$21,000 per integration
- Sample deal: A 60-90 second integration in one video, written to follow the rules for advertising to children, with a clear disclosure and the link in the description.
- Subscribers
- 12.5M
- Avg. views
- 420K
- Views / subscriber
- 3.4%
- Latest upload
- Oct 2026
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17. ItsFunneh
The KREW: Roblox, Minecraft and horror games with weekly videos and vlogs.
- Best for: Family games, toys and apps aimed at younger viewers who follow the KREW.
- Typical sponsorship range: Est. $15,600–$39,000 per integration
- Sample deal: A 60-90 second integration in one video, written to follow the rules for advertising to children, with a clear disclosure and the link in the description.
- Subscribers
- 12.1M
- Avg. views
- 780K
- Views / subscriber
- 6.4%
- Latest upload
- Oct 2026
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18. Glitch
Daily family-friendly Roblox videos.
- Best for: Games and toys aimed at young Roblox viewers.
- Typical sponsorship range: Est. $12,500–$31,400 per integration
- Sample deal: A 60-90 second integration in one video, written to follow the rules for advertising to children, with a clear disclosure and the link in the description.
- Subscribers
- 11.5M
- Avg. views
- 627K
- Views / subscriber
- 5.5%
- Latest upload
- Oct 2026
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19. CaseOh
Twitch streamer whose YouTube channel hosts comedic gameplay highlights.
- Best for: Games and consumer brands aimed at streaming-highlight viewers.
- Typical sponsorship range: Est. $38,000–$95,000 per integration
- Sample deal: A sponsor segment in a stream or highlight video, with a clear disclosure, a tracked link and a promo code.
- Subscribers
- 11.2M
- Avg. views
- 1.9M
- Views / subscriber
- 16.7%
- Latest upload
- Oct 2026
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20. SypherPK
Fortnite-focused creator and Twitch streamer.
- Best for: Games, gaming gear and apps aimed at Fortnite players.
- Typical sponsorship range: Est. $9,000–$22,600 per integration
- Sample deal: A sponsor segment in a stream or highlight video, with a clear disclosure, a tracked link and a promo code.
- Subscribers
- 10.6M
- Avg. views
- 452K
- Views / subscriber
- 4.3%
- Latest upload
- Oct 2026
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21. Lana's Life
Roblox content with daily Shorts and weekly long-form videos.
- Best for: Games, toys and apps aimed at younger viewers.
- Typical sponsorship range: Est. $7,900–$19,700 per integration
- Sample deal: A 60-90 second integration in one video, written to follow the rules for advertising to children, with a clear disclosure and the link in the description.
- Subscribers
- 10.2M
- Avg. views
- 394K
- Views / subscriber
- 3.9%
- Latest upload
- Oct 2026
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22. TG Plays
Daily Fortnite videos and challenges.
- Best for: Games and gaming gear aimed at Fortnite players.
- Typical sponsorship range: Est. $7,500–$18,800 per integration
- Sample deal: A 60-90 second integration in one video, with the product link in the description and a pinned comment.
- Subscribers
- 9.4M
- Avg. views
- 375K
- Views / subscriber
- 4.0%
- Latest upload
- Oct 2026
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23. gameranx
Top 10s, news shows and "Before You Buy" reviews; a media brand for game launches.
- Best for: Game publishers and hardware launches that benefit from news and review coverage.
- Typical sponsorship range: Est. $15,600–$38,900 per integration
- Sample deal: A dedicated video that features the product or game, with a clear disclosure and a tracked link in the description.
- Subscribers
- 8.7M
- Avg. views
- 778K
- Views / subscriber
- 9.0%
- Latest upload
- Oct 2026
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24. Smosh Games
Comedy-led video games and board games from the Smosh network.
- Best for: Games, board games and entertainment brands that suit comedy-led play.
- Typical sponsorship range: Est. $30,000–$75,000 per integration
- Sample deal: A 60-90 second integration in one video, with the product link in the description and a pinned comment.
- Subscribers
- 8.6M
- Avg. views
- 1.5M
- Views / subscriber
- 17.6%
- Latest upload
- Oct 2026
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25. GrayStillPlays
Sandbox and simulation humor with a "bad choices" style.
- Best for: Sandbox and simulation games and apps.
- Typical sponsorship range: Est. $10,000–$25,000 per integration
- Sample deal: A 60-90 second integration in one video, with the product link in the description and a pinned comment.
- Subscribers
- 8.6M
- Avg. views
- 501K
- Views / subscriber
- 5.8%
- Latest upload
- Oct 2026
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26. UnspeakablePlays
Minecraft and Roblox challenges, pranks and maps.
- Best for: Games and toys aimed at younger challenge-video fans.
- Typical sponsorship range: Est. $8,100–$20,300 per integration
- Sample deal: A 60-90 second integration in one video, written to follow the rules for advertising to children, with a clear disclosure and the link in the description.
- Subscribers
- 8.4M
- Avg. views
- 406K
- Views / subscriber
- 4.9%
- Latest upload
- Oct 2026
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27. Kai Cenat
Streamer and entertainer with huge views per video; broader entertainment than pure gaming.
- Best for: Consumer and entertainment brands that want broad reach beyond core gaming.
- Typical sponsorship range: Est. $138,000–$345,000 per integration
- Sample deal: A sponsor segment in a stream or highlight video, with a clear disclosure, a tracked link and a promo code.
- Subscribers
- 8.2M
- Avg. views
- 6.9M
- Views / subscriber
- 83.8%
- Latest upload
- Sep 2026
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28. videogamedunkey
Comedic game reviews and commentary with a loyal audience.
- Best for: Games and gaming products that benefit from a comedic, honest review.
- Typical sponsorship range: Est. $48,000–$120,000 per integration
- Sample deal: A dedicated video that features the product or game, with a clear disclosure and a tracked link in the description.
- Subscribers
- 7.6M
- Avg. views
- 2.4M
- Views / subscriber
- 31.5%
- Latest upload
- Oct 2026
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29. Karl
Minecraft-focused creator with very high views per video.
- Best for: Games and Minecraft-adjacent products aimed at younger gamers.
- Typical sponsorship range: Est. $96,000–$240,000 per integration
- Sample deal: A 60-90 second integration in one video, with the product link in the description and a pinned comment.
- Subscribers
- 7.2M
- Avg. views
- 4.8M
- Views / subscriber
- 66.6%
- Latest upload
- Oct 2026
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30. Ludwig
Sponsorship ranges and sample deals are illustrative estimates, not quotes or past deals: they assume roughly $20-$50 per 1,000 average views for an integration, and real rates vary by negotiation.
- Best for: Consumer, creator-economy and gaming brands.
- Typical sponsorship range: Est. $17,300–$43,400 per integration
- Sample deal: A sponsor segment in a stream or highlight video, with a clear disclosure, a tracked link and a promo code.
- Subscribers
- 7.1M
- Avg. views
- 867K
- Views / subscriber
- 12.2%
- Latest upload
- Oct 2026
How we built this list
Every channel here was pulled from the YouTube Data API in October 2026. We kept channels with a US channel country where one is listed (a few creators leave it blank and are included because they are widely known as US-based), at least one upload in recent months, and a clear fit with the topic. Subscriber counts are as reported by YouTube. Average views is the mean view count of a channel's most recent long-form videos, ignoring anything posted in the last seven days so brand-new uploads do not drag the number down. For channels that publish mostly Shorts, we fall back to all recent videos, so their averages read lower. Views per subscriber divides average views by subscribers. It is a quick signal of how much of the audience actually shows up, not a true engagement rate, and it says nothing about audience location or demographics. Confirm those with the creator before you sign a deal. Views per subscriber above 100% mean recent videos reached more people than the channel has subscribers, usually thanks to viral hits.
How to pick the right gaming influencer for your brand
- Match the game and genre. Minecraft, Roblox, Fortnite, horror, simulators and game news channels attract different audiences. Choose creators who play what your product relates to.
- Understand the audience age. Many top gaming channels skew young. Follow the rules for advertising to children and choose creators whose audience fits your product.
- Pick the right format. Streamers deliver live reach, while edited YouTube videos give lasting, shareable placements.
- Use news and review channels for launches. Channels like gameranx and videogamedunkey work well for games, hardware and launches that need explanation.
- Look at views, not just subscribers. Compare average views to subscribers to spot channels with truly active audiences.
Conclusion
The top gaming influencers in the USA include global stars, family-friendly Roblox and Minecraft creators, comedy channels and news and review voices. The right partner depends on your product, your audience age and the games they play. A creator averaging 859K views with the right audience can drive more results than a larger channel that does not play the games your customers play.
To build your shortlist faster, Influvine helps you discover YouTube creators by niche and size, with subscriber and view data in one place.
Frequently asked questions
Who are the top gaming influencers in the USA?
By YouTube subscribers, the largest on this list are IShowSpeed (62M), MrBeast Gaming, Markiplier, Dream and FGTeeV. Minecraft and Roblox are especially strong, with creators like SSundee, Aphmau, PrestonPlayz and KreekCraft.
How do I find gaming influencers for my brand?
Choose the game or genre that fits your product, then compare creators by subscribers, average views and recent activity. Influvine lets you search YouTube creators by niche so you can shortlist quickly.
Are gaming influencers good for non-gaming brands?
Yes. Gaming audiences are large and young, and creators with broad entertainment appeal, such as IShowSpeed, Kai Cenat and Ludwig, can reach consumers outside core gaming.
Do gaming influencers have to disclose sponsorships?
Yes. The FTC expects clear disclosure of paid or gifted partnerships. When an audience includes children, additional advertising rules apply, so get legal advice before you launch.
Are smaller gaming creators worth it?
Yes. Review and commentary channels and mid-sized creators can reach focused audiences, which helps niche games, hardware and apps.
What is the difference between a streamer and a YouTuber?
Streamers broadcast live, often on Twitch or YouTube, while YouTubers publish edited videos. Many creators on this list do both, so ask which format fits your goal.
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