Top 21 SaaS Influencers in USA (2026)
Software buyers do their homework on YouTube. They watch a creator walk through a tool, compare it to alternatives and decide whether it earns a trial. That is why SaaS influencer marketing keeps growing: a trusted creator can demo your product to the exact audience that buys it, and a tracked link turns that attention into signups.
We pulled live YouTube data for 21 US-based creators who matter to software and B2B brands. They cover startup and founder content, productivity and AI tool reviews, no-code and low-code building, SEO and growth marketing, and product-led growth. Together they have 18.3M subscribers, the median creator averages 65.2K views per recent video, and Alex Finn shows the strongest pull for its size at about 56% views per subscriber.
Last updated October 2026. Creator data from the YouTube Data API.
SaaS influencer marketing in numbers
Budgets and pay models for creator programs are shifting fast. Here are the numbers SaaS teams are working with right now.
- 81%of B2B companies now maintain dedicated influencer budgets
- 48%of creator ad buyers classify creators as a "must-buy" channel (IAB, 2025)
- $4.1BB2B creator spend, and expanding rapidly
- $1.9Bestimated global spend by tech brands on creators
- 5xmore pipeline for SaaS brands with "always-on" creator partnerships than for those running brief, one-off experiments
- 15–40%premium that tech and SaaS niches command over general lifestyle content for identical audience sizes, because the audience is specialized
- 42%of creators now actively offer performance-based pricing tiers
Typical monthly creator budget
Early-stage SaaS ($1M–$5M ARR)$2,000 to $10,000 per month
Growth-stage SaaS ($5M–$30M ARR)$10,000 to $50,000 per month
How creators get paid
Flat fee onlyPure flat-rate fees are declining
HybridA flat base fee plus a 10% to 30% commission on attributed trial-to-paid conversions has become standard practice
Related benchmarks from published surveys
- In TopRank Marketing and Ascend2's 2027 B2B Influencer & Creator Marketing Report, a survey of 424 U.S. B2B marketers, 83% had an influencer program, were building one or planned to launch one within a year, and 76% had a stable or growing dedicated budget.
- The same report found that programs rated very effective were nearly 3x more likely to run always-on engagement (72% vs. 27%).
- Influencer Marketing Hub estimates the global influencer marketing industry reached $32.55 billion in 2025.
Industry estimates. Figures vary by source, company size and creator tier.
Top SaaS influencers in the USA at a glance
| # | Creator | Subscribers | Avg. views | Views per subscriber |
|---|---|---|---|---|
| 1 | Kevin Stratvert | 4.5M | 76.2K | 1.7% |
| 2 | Jeff Su | 1.9M | 371K | 19.3% |
| 3 | Neil Patel | 1.6M | 32.5K | 2.0% |
| 4 | Tina Huang | 1.4M | 433K | 32.0% |
| 5 | Nate Herk | 1.1M | 186K | 17.6% |
| 6 | Matt Wolfe | 1M | 199K | 19.5% |
| 7 | My First Million | 962K | 106K | 11.0% |
| 8 | Starter Story | 885K | 112K | 12.7% |
| 9 | Greg Isenberg | 726K | 212K | 29.2% |
| 10 | Chris Koerner | 710K | 178K | 25.1% |
| 11 | Lenny's Podcast | 643K | 65.2K | 10.1% |
| 12 | Brian Dean | 566K | 1.4K | 0.2% |
| 13 | Pat Flynn | 485K | 1.9K | 0.4% |
| 14 | This Week in Startups | 354K | 9K | 2.5% |
| 15 | Christian Peverelli | 316K | 34.4K | 10.9% |
| 16 | MattVidPro | 304K | 40.5K | 13.3% |
| 17 | Alex Finn | 242K | 136K | 56.1% |
| 18 | SaaStr AI | 239K | 15.5K | 6.5% |
| 19 | Builders Central by Zoho Creator | 177K | 40.5K | 22.9% |
| 20 | Matt Diggity | 173K | 12.1K | 7.0% |
| 21 | Rob Walling | 127K | 34.9K | 27.5% |
Data from the YouTube Data API, October 2026. Ranked by subscribers. Average views are taken from each channel's recent uploads (see "How we built this list" below).
The 21 best SaaS influencers in USA
A note on sponsorship pricing. The sponsorship ranges below are Influvine's own estimates. We calculate them from each channel's public stats (subscribers and average views) and typical industry rates, so treat them as ballpark figures, not quotes or confirmed prices. Are you one of the creators listed here? Email creators@influvine.com and we'll update or remove your listing.
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1. Kevin Stratvert
Software tutorials covering AI, productivity tools and modern workplace apps.
- Best for: Productivity and AI tools aimed at everyday workplace users who learn from step-by-step tutorials.
- Typical sponsorship range: Est. $1,500–$3,800 per integration
- Sample deal: A dedicated tutorial video that walks through the product on screen, with a tracked link and a free-trial offer in the description.
- Subscribers
- 4.5M
- Avg. views
- 76.2K
- Views / subscriber
- 1.7%
- Latest upload
- Oct 2026
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2. Jeff Su
Workplace productivity and tool workflows; ideal for productivity and collaboration SaaS.
- Best for: Workflow, note-taking and AI-assistant tools aimed at office professionals.
- Typical sponsorship range: Est. $7,400–$18,600 per integration
- Sample deal: A 60-90 second integration inside a workflow video, with a tracked link and a pinned comment.
- Subscribers
- 1.9M
- Avg. views
- 371K
- Views / subscriber
- 19.3%
- Latest upload
- Sep 2026
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3. Neil Patel
Digital marketing teaching in short daily videos; fits marketing and SEO software.
- Best for: Marketing, SEO and analytics software aimed at marketers and small-business owners.
- Typical sponsorship range: Est. $650–$1,600 per integration
- Sample deal: A 60-90 second integration in one video, with the product link in the description and a pinned comment. An affiliate or commission component can sit alongside the flat fee.
- Subscribers
- 1.6M
- Avg. views
- 32.5K
- Views / subscriber
- 2.0%
- Latest upload
- Oct 2026
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4. Tina Huang
Ex-Meta data scientist covering data, AI and productivity; strong views per video.
- Best for: Data, AI and learning products aimed at aspiring and early-career data and tech workers.
- Typical sponsorship range: Est. $8,700–$21,600 per integration
- Sample deal: A 60-90 second integration in a tutorial or career video, with a tracked link in the description and a pinned comment.
- Subscribers
- 1.4M
- Avg. views
- 433K
- Views / subscriber
- 32.0%
- Latest upload
- Oct 2026
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5. Nate Herk
AI automation educator; strong for no-code, workflow and automation platforms.
- Best for: No-code, workflow and AI-automation platforms aimed at builders and agency owners.
- Typical sponsorship range: Est. $3,700–$9,300 per integration
- Sample deal: A build-along video that uses the product inside a real workflow, with a tracked link and a template or free-trial offer.
- Subscribers
- 1.1M
- Avg. views
- 186K
- Views / subscriber
- 17.6%
- Latest upload
- Oct 2026
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6. Matt Wolfe
AI news and tool roundups; a go-to for AI SaaS launches.
- Best for: New AI tool launches aimed at early adopters and AI-curious professionals.
- Typical sponsorship range: Est. $4,000–$10,000 per integration
- Sample deal: A 60-90 second sponsor segment in a tool roundup, with the link in the description and a pinned comment.
- Subscribers
- 1M
- Avg. views
- 199K
- Views / subscriber
- 19.5%
- Latest upload
- Oct 2026
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7. My First Million
Business ideas podcast with a large founder and operator audience.
- Best for: Tools and services aimed at founders and operators exploring business ideas.
- Typical sponsorship range: Est. $2,100–$5,300 per integration
- Sample deal: A host-read ad of about 60 seconds in one episode, with a link in the show notes and a short promo code.
- Subscribers
- 962K
- Avg. views
- 106K
- Views / subscriber
- 11.0%
- Latest upload
- Oct 2026
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8. Starter Story
Founder case studies and business ideas; a good fit for tools aimed at builders and indie founders.
- Best for: Launch, payments and no-code products aimed at indie founders and small-business builders.
- Typical sponsorship range: Est. $2,200–$5,600 per integration
- Sample deal: A 60-90 second integration in one video, with the product link in the description and a pinned comment.
- Subscribers
- 885K
- Avg. views
- 112K
- Views / subscriber
- 12.7%
- Latest upload
- Oct 2026
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9. Greg Isenberg
Startup ideas and tutorials; high views per video for the audience size.
- Best for: Founder and builder tools, especially no-code and AI app builders.
- Typical sponsorship range: Est. $4,200–$10,600 per integration
- Sample deal: A dedicated walkthrough or a mid-video integration showing the product used to build something, with a tracked link in the description.
- Subscribers
- 726K
- Avg. views
- 212K
- Views / subscriber
- 29.2%
- Latest upload
- Oct 2026
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10. Chris Koerner
The Koerner Office podcast: business ideas and entrepreneurship for aspiring founders.
- Best for: Small-business and side-business software aimed at aspiring founders.
- Typical sponsorship range: Est. $3,600–$8,900 per integration
- Sample deal: A host-read ad of about 60 seconds in one episode, with a link in the show notes and a pinned comment on the video version.
- Subscribers
- 710K
- Avg. views
- 178K
- Views / subscriber
- 25.1%
- Latest upload
- Oct 2026
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11. Lenny's Podcast
Interviews with product and growth leaders; reaches PMs and B2B SaaS decision makers.
- Best for: Product-management, analytics and growth tools aimed at product and growth leaders.
- Typical sponsorship range: Est. $1,300–$3,300 per integration
- Sample deal: A host-read mid-roll of about 60 seconds in one episode, with a link in the show notes.
- Subscribers
- 643K
- Avg. views
- 65.2K
- Views / subscriber
- 10.1%
- Latest upload
- Oct 2026
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12. Brian Dean
Serial entrepreneur teaching SEO and growth; recent per-video views are modest.
- Best for: SEO and content-marketing tools aimed at marketers and agencies.
- Sample deal: A 60-90 second integration in one video, with the product link in the description and a pinned comment.
- Subscribers
- 566K
- Avg. views
- 1.4K
- Views / subscriber
- 0.2%
- Latest upload
- Oct 2026
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13. Pat Flynn
Online business and creator-economy educator; fits creator and solopreneur tools.
- Best for: Creator, newsletter and solopreneur tools aimed at online business owners.
- Sample deal: A 60-90 second integration in one video, with the product link in the description and a pinned comment.
- Subscribers
- 485K
- Avg. views
- 1.9K
- Views / subscriber
- 0.4%
- Latest upload
- Aug 2026
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14. This Week in Startups
Jason Calacanis covers startups, tech and markets with a steady interview format.
- Best for: Startup products aimed at founders and early-stage investors.
- Sample deal: A host-read segment of about 60 seconds in one episode, with a link in the description.
- Subscribers
- 354K
- Avg. views
- 9K
- Views / subscriber
- 2.5%
- Latest upload
- Oct 2026
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15. Christian Peverelli
No-code startup builder; a natural fit for no-code and app-builder platforms.
- Best for: No-code and app-builder platforms aimed at non-technical founders.
- Typical sponsorship range: Est. $700–$1,700 per integration
- Sample deal: A 60-90 second integration in a no-code build video, with a tracked link in the description and a pinned comment.
- Subscribers
- 316K
- Avg. views
- 34.4K
- Views / subscriber
- 10.9%
- Latest upload
- Oct 2026
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16. MattVidPro
Hands-on AI tool reviews and creative workflows.
- Best for: AI image, video and creative tools aimed at hobbyist creators and early adopters.
- Typical sponsorship range: Est. $800–$2,000 per integration
- Sample deal: A 60-90 second integration in a tool-review video, with the link in the description and a pinned comment.
- Subscribers
- 304K
- Avg. views
- 40.5K
- Views / subscriber
- 13.3%
- Latest upload
- Oct 2026
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17. Alex Finn
Vibe coding channel with very high views per video for its size.
- Best for: AI coding and vibe-coding tools aimed at builders and solo developers.
- Typical sponsorship range: Est. $2,700–$6,800 per integration
- Sample deal: A build video that uses the product to ship a small project, with a tracked link and a free-trial offer in the description.
- Subscribers
- 242K
- Avg. views
- 136K
- Views / subscriber
- 56.1%
- Latest upload
- Oct 2026
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18. SaaStr AI
Scaling B2B in the age of AI; the main community channel for SaaS operators.
- Subscribers
- 239K
- Avg. views
- 15.5K
- Views / subscriber
- 6.5%
- Latest upload
- Oct 2026
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19. Builders Central by Zoho Creator
Low-code app building tutorials; vendor-run, so best treated as a brand channel.
- Subscribers
- 177K
- Avg. views
- 40.5K
- Views / subscriber
- 22.9%
- Latest upload
- Oct 2026
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20. Matt Diggity
SEO techniques for marketers and agencies; useful for SEO tools.
- Best for: SEO tools and services aimed at affiliate marketers and agencies.
- Sample deal: A 60-90 second integration in an SEO tutorial, with a tracked link and a commission on attributed paid signups.
- Subscribers
- 173K
- Avg. views
- 12.1K
- Views / subscriber
- 7.0%
- Latest upload
- Aug 2026
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21. Rob Walling
Sponsorship ranges and sample deals are illustrative estimates, not quotes or past deals: they assume roughly $20-$50 per 1,000 average views for an integration, and real rates vary by negotiation.
- Best for: Bootstrapped-SaaS and founder tools aimed at early-stage SaaS builders.
- Typical sponsorship range: Est. $700–$1,750 per integration
- Sample deal: A 60-90 second integration or host-read segment, with a link in the description and a short offer for founders.
- Subscribers
- 127K
- Avg. views
- 34.9K
- Views / subscriber
- 27.5%
- Latest upload
- Sep 2026
How we built this list
Every channel here was pulled from the YouTube Data API in October 2026. We kept channels with a US channel country where one is listed (a few creators leave it blank and are included because they are widely known as US-based), at least one upload in recent months, and a clear fit with the topic. Subscriber counts are as reported by YouTube. Average views is the mean view count of a channel's most recent long-form videos, ignoring anything posted in the last seven days so brand-new uploads do not drag the number down. For channels that publish mostly Shorts, we fall back to all recent videos, so their averages read lower. Views per subscriber divides average views by subscribers. It is a quick signal of how much of the audience actually shows up, not a true engagement rate, and it says nothing about audience location or demographics. Confirm those with the creator before you sign a deal. Note that SaaS is a loose category on YouTube. The list mixes founder and startup educators with software reviewers, and it includes a few vendor-run and community channels that are better treated as communities than as sponsorship targets.
How to choose a SaaS influencer for your product
- Match creator to buyer. Founders and operators watch startup channels. Marketers watch SEO and growth creators. Knowledge workers watch productivity and AI tool reviewers. Pick the audience that holds your buyer.
- Look for hands-on demos. The best SaaS integrations show the product being used on screen. A creator who already reviews tools in your category is more credible than one who reads an ad script.
- Plan for a longer buying cycle. B2B decisions take time. Give the campaign enough weeks to compound and use trials, templates or a free tier as the call to action.
- Track with unique links. Give each creator a dedicated URL and offer so you can measure signups and revenue by partner instead of guessing.
- Mix big names with niche voices. A large channel builds awareness. Smaller specialists, like no-code builders or SEO educators, often deliver cheaper, better-qualified signups.
Conclusion
The top SaaS influencers in the USA are a mix of founders, educators and tool reviewers who already influence what software people try next. The strongest campaigns pair the right audience with a real product walkthrough and a clear next step. Start with two or three creators whose viewers look like your ideal customer, measure the results, and scale what works.
Influvine makes the discovery part easier. Search YouTube creators by niche and size, compare subscribers and views, and build a shortlist for your next SaaS influencer campaign.
Frequently asked questions
Who are the top SaaS influencers in the USA?
By subscribers, the largest on this list are Kevin Stratvert, Jeff Su, Neil Patel, Tina Huang and Nate Herk. For startup and founder audiences, look at Starter Story, Greg Isenberg, My First Million and SaaStr AI.
What is SaaS influencer marketing?
SaaS influencer marketing means partnering with creators who show, review or recommend software to their audience. Formats include dedicated reviews, sponsored mentions, tutorials and affiliate or referral deals.
How do I find SaaS influencers for my brand?
Define your buyer, then search creators who cover that buyer's tools and problems. Compare subscribers, average views and recent activity. Influvine helps you search YouTube creators by niche so you can build the list quickly.
Does influencer marketing work for startups?
It can, especially at an early stage. A single well-matched creator can put a young product in front of a qualified audience for far less than paid ads in competitive B2B categories. Start small and test.
Should B2B SaaS companies use micro influencers?
Yes. Specialists in a narrow workflow, such as no-code building, SEO or sales automation, often have audiences that convert better than broad business channels.
How do I measure results from a SaaS influencer?
Use a unique link with UTM parameters, a custom landing page or a promo code, and track trials, activations and paid conversions per creator. Look at cost per qualified signup, not just views.
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