All guides Try it free

Top 27 Music Influencers in USA (2026)

By Lakshya Singh Updated November 2026

Music audiences search YouTube to learn instruments, improve their voice, understand theory and discover new albums. The best music influencers in the USA drive purchases of instruments, gear, software, courses and streaming services, and they reach people who practice daily.

Search for the perfect influencers for your campaign

Describe who you need. Add a subscriber range or a country. Influvine searches YouTube live and shows five matches free.

We pulled live data for 27 US music creators. Together they have 46.5M subscribers, and 11 of them are past one million. Cheryl Porter Vocal Coach leads at 13.2M, the median creator averages 61.6K views per recent video, and badhabit stands out for its pull relative to size at about 90% views per subscriber. This list covers YouTube only. Many of these creators are equally strong on Instagram and TikTok, so check their other channels before you plan a multi-platform campaign.

Last updated November 2026. Creator data from the YouTube Data API.

Top music influencers in the USA at a glance

#CreatorSubscribersAvg. viewsViews per subscriber
1Cheryl Porter Vocal Coach13.2M4.2M31.9%
2Rick Beato5.9M788K13.4%
3Marty Music5M61.6K1.2%
4theneedledrop3.1M158K5.1%
5Rob Scallon2.8M916K33.1%
6HDpiano1.9M530K28.7%
7Adam Neely1.8M433K23.7%
8New York Vocal Coaching1.4M379K27.2%
9Ken Tamplin Vocal Academy1.3M11.5K0.9%
10Marin Music Center1.1M22.6K2.0%
11Drum Beats Online1M209K20.9%
12swiftlessons991K19.4K2.0%
13Chris Liepe796K62.9K7.9%
1412tone789K86.5K11.0%
15Healthy Vocal Technique690K8K1.2%
16Rob Squad Reactions686K6.2K0.9%
17Lauren Bateman675K26.1K3.9%
18Jodie Langel578K5.6K1.0%
19Alex Rome574K53.9K9.4%
20Zach Evans - Beginner Piano Lessons518K1.5M294.5%
21Reaction Therapy487K20.8K4.3%
22Hoffman Academy301K4.5K1.5%
23Mike Johnston271K56.6K20.9%
24Tim Welch Vocal Studio256K20.1K7.9%
25Drumming Basics 101202K138K68.1%
26Chambers164K20.3K12.4%
27badhabit72.8K65.8K90.4%

Data from the YouTube Data API, October 2026. Ranked by subscribers. Average views are taken from each channel's recent uploads (see "How we built this list" below).

The 27 best music influencers in USA

A note on sponsorship pricing. The sponsorship ranges below are Influvine's own estimates. We calculate them from each channel's public stats (subscribers and average views) and typical industry rates, so treat them as ballpark figures, not quotes or confirmed prices. Are you one of the creators listed here? Email creators@influvine.com and we'll update or remove your listing.

  1. Cheryl Porter Vocal Coach YouTube channel thumbnail

    1. Cheryl Porter Vocal Coach

    Vocal coach with a large audience and singing exercises, plus viral coaching clips.

    • Best for: Vocal-training courses, microphones and singing apps.
    • Typical sponsorship range: Est. $84,000–$210,000 per integration
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    13.2M
    Avg. views
    4.2M
    Views / subscriber
    31.9%
    Latest upload
    Nov 2026
  2. Rick Beato YouTube channel thumbnail

    2. Rick Beato

    Music producer and educator covering music, artists and the industry, with a large catalog and strong views.

    • Best for: Instruments, audio gear and music-education products.
    • Typical sponsorship range: Est. $15,800–$39,400 per integration
    • Sample deal: A dedicated gear or software demo video, with a clear note on whether the item was provided and a tracked link in the description.
    Subscribers
    5.9M
    Avg. views
    788K
    Views / subscriber
    13.4%
    Latest upload
    Nov 2026
  3. Marty Music YouTube channel thumbnail

    3. Marty Music

    Marty Schwartz's guitar lessons and song tutorials.

    • Best for: Guitars, strings and learning tools.
    • Typical sponsorship range: Est. $1,250–$3,100 per integration
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    5M
    Avg. views
    61.6K
    Views / subscriber
    1.2%
    Latest upload
    Nov 2026
  4. theneedledrop YouTube channel thumbnail

    4. theneedledrop

    Anthony Fantano's album reviews and music criticism.

    • Best for: Albums, headphones and music-adjacent products.
    • Typical sponsorship range: Est. $3,200–$7,900 per integration
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    3.1M
    Avg. views
    158K
    Views / subscriber
    5.1%
    Latest upload
    Nov 2026
  5. Rob Scallon YouTube channel thumbnail

    5. Rob Scallon

    Guitarist and creator known for creative music experiments and album projects.

    • Best for: Guitars, pedals and creative-music products.
    • Typical sponsorship range: Est. $18,300–$45,800 per integration
    • Sample deal: A dedicated gear or software demo video, with a clear note on whether the item was provided and a tracked link in the description.
    Subscribers
    2.8M
    Avg. views
    916K
    Views / subscriber
    33.1%
    Latest upload
    Oct 2026
  6. HDpiano YouTube channel thumbnail

    6. HDpiano

    Piano tutorials for popular songs.

    • Best for: Piano-learning tools and keyboards.
    • Typical sponsorship range: Est. $10,600–$26,500 per integration
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    1.9M
    Avg. views
    530K
    Views / subscriber
    28.7%
    Latest upload
    Oct 2026
  7. Adam Neely YouTube channel thumbnail

    7. Adam Neely

    Video essays, lessons and vlogs on music and culture.

    • Best for: Basses, music software and education products.
    • Typical sponsorship range: Est. $8,700–$21,600 per integration
    • Sample deal: A dedicated gear or software demo video, with a clear note on whether the item was provided and a tracked link in the description.
    Subscribers
    1.8M
    Avg. views
    433K
    Views / subscriber
    23.7%
    Latest upload
    Nov 2026
  8. New York Vocal Coaching YouTube channel thumbnail

    8. New York Vocal Coaching

    Voice lessons and live vocal Q&A sessions.

    • Best for: Vocal-training and recording-gear brands.
    • Typical sponsorship range: Est. $7,600–$19,000 per integration
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    1.4M
    Avg. views
    379K
    Views / subscriber
    27.2%
    Latest upload
    Oct 2026
  9. Ken Tamplin Vocal Academy YouTube channel thumbnail

    9. Ken Tamplin Vocal Academy

    Rock vocal academy with singing technique and cover content. Mostly short-form, so per-video views read low.

    • Best for: Vocal-training courses and rock-singing gear.
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    1.3M
    Avg. views
    11.5K
    Views / subscriber
    0.9%
    Latest upload
    Oct 2026
  10. Marin Music Center YouTube channel thumbnail

    10. Marin Music Center

    Guitar and piano tutorials for popular songs from Marin Music Center.

    • Best for: Guitar, piano and lesson products.
    • Typical sponsorship range: Est. $450–$1,150 per integration
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    1.1M
    Avg. views
    22.6K
    Views / subscriber
    2.0%
    Latest upload
    Nov 2026
  11. Drum Beats Online YouTube channel thumbnail

    11. Drum Beats Online

    Drum lessons and drumming tips for beginners to advanced players.

    • Best for: Drums, cymbals and drumming-education products.
    • Typical sponsorship range: Est. $4,200–$10,400 per integration
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    1M
    Avg. views
    209K
    Views / subscriber
    20.9%
    Latest upload
    Oct 2026
  12. swiftlessons YouTube channel thumbnail

    12. swiftlessons

    Guitar lessons and licks. Mostly short-form, so per-video views read low.

    • Best for: Guitar lessons, strings and gear.
    • Typical sponsorship range: Est. $400–$950 per integration
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    991K
    Avg. views
    19.4K
    Views / subscriber
    2.0%
    Latest upload
    Nov 2026
  13. Chris Liepe YouTube channel thumbnail

    13. Chris Liepe

    Voice lessons, vocal coaching and ear training.

    • Best for: Vocal-training, ear-training and singing apps.
    • Typical sponsorship range: Est. $1,250–$3,100 per integration
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    796K
    Avg. views
    62.9K
    Views / subscriber
    7.9%
    Latest upload
    Nov 2026
  14. 12tone YouTube channel thumbnail

    14. 12tone

    Music theory explainers with a casual style.

    • Best for: Music-theory courses, notation and software products.
    • Typical sponsorship range: Est. $1,750–$4,300 per integration
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    789K
    Avg. views
    86.5K
    Views / subscriber
    11.0%
    Latest upload
    Oct 2026
  15. Healthy Vocal Technique YouTube channel thumbnail

    15. Healthy Vocal Technique

    Vocal technique education for singers. Mostly short-form, so per-video views read low.

    • Best for: Vocal-technique courses and singing products.
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    690K
    Avg. views
    8K
    Views / subscriber
    1.2%
    Latest upload
    Oct 2026
  16. Rob Squad Reactions YouTube channel thumbnail

    16. Rob Squad Reactions

    Music reaction channel. Mostly short-form, so per-video views read low.

    • Best for: Music, streaming and entertainment brands.
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    686K
    Avg. views
    6.2K
    Views / subscriber
    0.9%
    Latest upload
    Nov 2026
  17. Lauren Bateman YouTube channel thumbnail

    17. Lauren Bateman

    Guitar teacher helping beginners and returning players.

    • Best for: Beginner guitars, lesson platforms and accessories.
    • Typical sponsorship range: Est. $500–$1,300 per integration
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    675K
    Avg. views
    26.1K
    Views / subscriber
    3.9%
    Latest upload
    Nov 2026
  18. Jodie Langel YouTube channel thumbnail

    18. Jodie Langel

    Broadway singer turned vocal coach. Mostly short-form, so per-video views read low.

    • Best for: Vocal-coaching, performance and singing products.
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    578K
    Avg. views
    5.6K
    Views / subscriber
    1.0%
    Latest upload
    Nov 2026
  19. Alex Rome YouTube channel thumbnail

    19. Alex Rome

    Music production tutorials on mixing and song fixes.

    • Best for: Plugins, mixing tools and production software.
    • Typical sponsorship range: Est. $1,100–$2,700 per integration
    • Sample deal: A dedicated gear or software demo video, with a clear note on whether the item was provided and a tracked link in the description.
    Subscribers
    574K
    Avg. views
    53.9K
    Views / subscriber
    9.4%
    Latest upload
    Oct 2026
  20. Zach Evans - Beginner Piano Lessons YouTube channel thumbnail

    20. Zach Evans - Beginner Piano Lessons

    Beginner piano lessons with a four-chord approach, and very high views per video.

    • Best for: Keyboards, piano-learning apps and lesson products.
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    518K
    Avg. views
    1.5M
    Views / subscriber
    294.5%
    Latest upload
    Nov 2026
  21. Reaction Therapy YouTube channel thumbnail

    21. Reaction Therapy

    A psychotherapist reacts to music, shows and movies.

    • Best for: Music, streaming and mental-wellness brands.
    • Typical sponsorship range: Est. $400–$1,050 per integration
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    487K
    Avg. views
    20.8K
    Views / subscriber
    4.3%
    Latest upload
    Nov 2026
  22. Hoffman Academy YouTube channel thumbnail

    22. Hoffman Academy

    Piano lessons for kids and beginners. Mostly short-form, so per-video views read low.

    • Best for: Piano lessons, kids' music education and keyboards.
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    301K
    Avg. views
    4.5K
    Views / subscriber
    1.5%
    Latest upload
    Nov 2026
  23. Mike Johnston YouTube channel thumbnail

    23. Mike Johnston

    Online drum lessons and exercises.

    • Best for: Drums, sticks and drum-lesson products.
    • Typical sponsorship range: Est. $1,150–$2,800 per integration
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    271K
    Avg. views
    56.6K
    Views / subscriber
    20.9%
    Latest upload
    Nov 2026
  24. Tim Welch Vocal Studio YouTube channel thumbnail

    24. Tim Welch Vocal Studio

    Vocal coach breaking down why artists sound the way they do, plus reactions.

    • Best for: Vocal-coaching and music-analysis products.
    • Typical sponsorship range: Est. $400–$1,000 per integration
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    256K
    Avg. views
    20.1K
    Views / subscriber
    7.9%
    Latest upload
    Nov 2026
  25. Drumming Basics 101 YouTube channel thumbnail

    25. Drumming Basics 101

    Beginner drum lessons from Irving Osuna.

    • Best for: Beginner drum kits and lessons.
    • Typical sponsorship range: Est. $2,800–$6,900 per integration
    • Sample deal: A 60-90 second integration in a lesson or tutorial video, with a clear disclosure and a tracked link or promo code in the description.
    Subscribers
    202K
    Avg. views
    138K
    Views / subscriber
    68.1%
    Latest upload
    Nov 2026
  26. Chambers YouTube channel thumbnail

    26. Chambers

    Billboard-charting producer sharing beats and production tips.

    • Best for: Production software, sample packs and audio gear.
    • Typical sponsorship range: Est. $400–$1,000 per integration
    • Sample deal: A dedicated gear or software demo video, with a clear note on whether the item was provided and a tracked link in the description.
    Subscribers
    164K
    Avg. views
    20.3K
    Views / subscriber
    12.4%
    Latest upload
    Nov 2026
  27. badhabit YouTube channel thumbnail

    27. badhabit

    Sponsorship ranges and sample deals are illustrative estimates, not quotes or past deals: they assume roughly $20-$50 per 1,000 average views for an integration, and real rates vary by negotiation.

    • Best for: Production tools, plugins and studio gear.
    • Typical sponsorship range: Est. $1,300–$3,300 per integration
    • Sample deal: A dedicated gear or software demo video, with a clear note on whether the item was provided and a tracked link in the description.
    Subscribers
    72.8K
    Avg. views
    65.8K
    Views / subscriber
    90.4%
    Latest upload
    Oct 2026

How we built this list

Every channel here was pulled from the YouTube Data API in October 2026. We kept channels with a US channel country where one is listed (a few creators leave it blank and are included because they are widely known as US-based), at least one upload in recent months, and a clear fit with the topic. Subscriber counts are as reported by YouTube. Average views is the mean view count of a channel's most recent long-form videos, ignoring anything posted in the last seven days so brand-new uploads do not drag the number down. For channels that publish mostly Shorts, we fall back to all recent videos, so their averages read lower. Views per subscriber divides average views by subscribers. It is a quick signal of how much of the audience actually shows up, not a true engagement rate, and it says nothing about audience location or demographics. Confirm those with the creator before you sign a deal. Views per subscriber above 100% mean recent videos reached more people than the channel has subscribers, usually thanks to viral hits.

How to pick the right music influencer for your brand

  • Match the instrument or topic. Guitar, piano, drums, vocals, production and reviews reach different buyers. Pick the creator whose viewers use your product.
  • Use educators for gear and courses. Teaching channels build trust and suit instruments, software, apps and learning platforms.
  • Check the skill level. Beginner channels suit starter gear and apps. Advanced channels suit pro audio and software.
  • Consider reviewers for discovery. Review and reaction channels work for music, merchandise and streaming launches.
  • Watch Shorts-heavy channels. Several channels publish mostly Shorts, so long-form averages look low. Ask for full audience data.

Conclusion

The top music influencers in the USA include guitar and piano teachers, vocal coaches, theory educators, producers and reviewers. The right partner is the one whose audience already plays, sings or listens the way your product supports. A teacher averaging 61.6K views with a loyal audience can be more valuable than a mass-entertainment channel.

To build your shortlist faster, Influvine helps you discover YouTube creators by niche and size, with subscriber and view data in one place.

Frequently asked questions

Who are the top music influencers in the USA?

By YouTube subscribers, the largest on this list are Cheryl Porter Vocal Coach (13.2M), Rick Beato, Marty Music, theneedledrop and Rob Scallon. For piano and drums, look at HDpiano, Drum Beats Online and Zach Evans.

How do I find music influencers for my brand?

Choose the instrument or topic that fits your product, such as guitar, piano, vocals or production. Compare creators by subscribers, average views and recent activity. Influvine lets you search YouTube creators by niche so you can shortlist quickly.

Which music creators are best for instrument and gear brands?

Look at guitar and piano teachers such as Marty Music, swiftlessons and HDpiano, and producers such as Alex Rome and badhabit.

Are smaller music creators worth it?

Yes. Teachers such as Lauren Bateman or Mike Johnston reach engaged learners and can be an affordable way to promote music products.

Do music influencers have to disclose sponsorships?

Yes. The FTC expects clear disclosure of paid or gifted partnerships. Ask every creator to label sponsored content in the video and use YouTube's paid promotion label.

Do music influencers include artists?

This list focuses on educators, reviewers and music-focused creators rather than recording artists, since they are easier to partner with for products and courses.

More creator lists

Top 31 finance influencers in the UK (YouTube, 2026)Top 41 finance influencers in the USA (YouTube, 2026)Top 28 Beauty Influencers in USATop 27 Crypto Influencers in USATop 24 Fashion Influencers in USATop 25 Fitness Influencers in USATop 27 Food Influencers in USATop 30 Gaming Influencers in USATop 29 Health Influencers in USATop 24 Lifestyle Influencers in USATop 24 Luxury Influencers in USATop 29 Makeup Influencers in USATop 27 Parenting Influencers in USATop 30 Pets Influencers in USATop 21 SaaS Influencers in USATop 23 Skincare Influencers in USATop 26 Sports Influencers in USATop 26 Tech Influencers in USATop 22 Travel Influencers in USA

Stop scrolling YouTube. Describe who you need.

Find my creators, free