Top 29 Makeup Influencers in USA (2026)
Makeup is a visual product, so shoppers want to see it applied before they buy. YouTube gives them tutorials, shade swatches, side-by-side comparisons and honest reviews. The best makeup influencers in the USA can make a palette sell out or stop a launch in its tracks, so the match between brand and creator matters.
We pulled live data for 29 US makeup creators. Together they have 71.2M subscribers, and 16 of them are past one million. James Charles leads at 23.6M, the median creator averages 90.4K views per recent video, and Taylor Margaret stands out for its pull relative to size at about 61% views per subscriber. This list covers YouTube only. Many of these creators are equally strong on Instagram and TikTok, so check their other channels before you plan a multi-platform campaign.
Last updated October 2026. Creator data from the YouTube Data API.
Top makeup influencers in the USA at a glance
| # | Creator | Subscribers | Avg. views | Views per subscriber |
|---|---|---|---|---|
| 1 | James Charles | 23.6M | 1.1M | 4.7% |
| 2 | Tati | 7.8M | 131K | 1.7% |
| 3 | Christen Dominique | 5.4M | 111K | 2.0% |
| 4 | Manny Mua | 4.8M | 132K | 2.7% |
| 5 | PatrickStarrr | 4.8M | 38K | 0.8% |
| 6 | Laura Lee | 4.6M | 154K | 3.4% |
| 7 | Kandee Johnson | 3.6M | 151K | 4.2% |
| 8 | Casey Holmes | 1.6M | 50.1K | 3.1% |
| 9 | Monica Ravi-Conway | 1.4M | 319K | 22.8% |
| 10 | Haley Kim | 1.4M | 90.4K | 6.6% |
| 11 | Nyma Tang | 1.3M | 23.3K | 1.8% |
| 12 | juicyjas | 1.1M | 62.2K | 5.7% |
| 13 | Judy D | 1.1M | 244K | 22.3% |
| 14 | Kelly Strack | 1.1M | 45K | 4.1% |
| 15 | RawBeautyKristi | 1.1M | 92.8K | 8.8% |
| 16 | SPENCER HEDGES | 1M | 181K | 17.9% |
| 17 | Emily Noel | 979K | 40.5K | 4.1% |
| 18 | Allie Glines | 829K | 63.7K | 7.7% |
| 19 | Hung Vanngo | 607K | 103K | 17.0% |
| 20 | Zabrena | 587K | 20.1K | 3.4% |
| 21 | Makeup By Nikki La Rose | 580K | 228K | 39.3% |
| 22 | Dacey Cash | 525K | 1M | 194.1% |
| 23 | Morgan Turner | 379K | 50.2K | 13.2% |
| 24 | Lashay’s Glamz | 363K | 60.6K | 16.7% |
| 25 | Jen Phelps | 227K | 61.7K | 27.2% |
| 26 | Mature Makeup Masterclass | 150K | 53.3K | 35.5% |
| 27 | Makeup By Jen | 146K | 251K | 171.9% |
| 28 | Dose of Josephine | 141K | 60.6K | 43.0% |
| 29 | Taylor Margaret | 132K | 80.3K | 60.8% |
Data from the YouTube Data API, October 2026. Ranked by subscribers. Average views are taken from each channel's recent uploads (see "How we built this list" below).
The 29 best makeup influencers in USA
A note on sponsorship pricing. The sponsorship ranges below are Influvine's own estimates. We calculate them from each channel's public stats (subscribers and average views) and typical industry rates, so treat them as ballpark figures, not quotes or confirmed prices. Are you one of the creators listed here? Email creators@influvine.com and we'll update or remove your listing.
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1. James Charles
Makeup artist and entertainer with a huge audience; a mix of tutorials and vlogs.
- Best for: Cosmetics and fashion brands that want mass beauty reach.
- Typical sponsorship range: Est. $22,000–$55,000 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 23.6M
- Avg. views
- 1.1M
- Views / subscriber
- 4.7%
- Latest upload
- Oct 2026
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2. Tati
Longtime makeup reviewer known for product comparisons and honest foundation tests.
- Best for: New-release cosmetics and foundation lines that suit honest reviews.
- Typical sponsorship range: Est. $2,600–$6,600 per integration
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 7.8M
- Avg. views
- 131K
- Views / subscriber
- 1.7%
- Latest upload
- Oct 2026
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3. Christen Dominique
Beauty creator sharing makeup tutorials, hacks and routines.
- Best for: Cosmetics and beauty-tool brands.
- Typical sponsorship range: Est. $2,200–$5,600 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 5.4M
- Avg. views
- 111K
- Views / subscriber
- 2.0%
- Latest upload
- Oct 2026
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4. Manny Mua
Makeup artist and creator blending tutorials, transformations and personality content.
- Best for: Drugstore makeup and dupe-friendly brands.
- Typical sponsorship range: Est. $2,600–$6,600 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 4.8M
- Avg. views
- 132K
- Views / subscriber
- 2.7%
- Latest upload
- Oct 2026
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5. PatrickStarrr
Makeup artist known for creative transformations and brand collaborations.
- Best for: Cosmetics brands that suit creative transformations and collaborations.
- Typical sponsorship range: Est. $750–$1,900 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 4.8M
- Avg. views
- 38K
- Views / subscriber
- 0.8%
- Latest upload
- Oct 2026
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6. Laura Lee
Beauty YouTuber known for honest reviews and holiday collection reveals.
- Best for: Beauty brands that suit honest reviews and holiday collection reveals.
- Typical sponsorship range: Est. $3,100–$7,700 per integration
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 4.6M
- Avg. views
- 154K
- Views / subscriber
- 3.4%
- Latest upload
- Oct 2026
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7. Kandee Johnson
Makeup artist and creator with a fun, upbeat style and tutorials.
- Best for: Cosmetics and tools aimed at viewers who like upbeat tutorials.
- Typical sponsorship range: Est. $3,000–$7,600 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 3.6M
- Avg. views
- 151K
- Views / subscriber
- 4.2%
- Latest upload
- Oct 2026
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8. Casey Holmes
Everyday makeup and product recommendations, often around retail sale events.
- Best for: Everyday makeup and retail sale-event picks.
- Typical sponsorship range: Est. $1,000–$2,500 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 1.6M
- Avg. views
- 50.1K
- Views / subscriber
- 3.1%
- Latest upload
- Oct 2026
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9. Monica Ravi-Conway
Makeup for brown and olive skin, with product guidance and tutorials.
- Best for: Foundations and complexion products for brown and olive skin tones.
- Typical sponsorship range: Est. $6,400–$16,000 per integration
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 1.4M
- Avg. views
- 319K
- Views / subscriber
- 22.8%
- Latest upload
- Oct 2026
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10. Haley Kim
Beauty and makeup tutorials with easy, wearable looks.
- Best for: Wearable, everyday makeup brands.
- Typical sponsorship range: Est. $1,800–$4,500 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 1.4M
- Avg. views
- 90.4K
- Views / subscriber
- 6.6%
- Latest upload
- Oct 2026
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11. Nyma Tang
Makeup artist who focuses on deeper skin tones and product testing. Mostly short-form, so per-video views read low.
- Best for: Shade-inclusive complexion products aimed at deeper skin tones.
- Typical sponsorship range: Est. $450–$1,150 per integration
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 1.3M
- Avg. views
- 23.3K
- Views / subscriber
- 1.8%
- Latest upload
- Oct 2026
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12. juicyjas
Beauty and lifestyle creator with product testing and empties videos.
- Best for: Beauty and lifestyle products suited to testing and empties videos.
- Typical sponsorship range: Est. $1,250–$3,100 per integration
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 1.1M
- Avg. views
- 62.2K
- Views / subscriber
- 5.7%
- Latest upload
- Oct 2026
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13. Judy D
Makeup reactions and artist content with strong views per video.
- Best for: Cosmetics aimed at viewers of makeup reactions and artist content.
- Typical sponsorship range: Est. $4,900–$12,200 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 1.1M
- Avg. views
- 244K
- Views / subscriber
- 22.3%
- Latest upload
- Oct 2026
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14. Kelly Strack
Beauty and hair creator comparing products at different prices.
- Best for: Makeup and hair products compared across price points.
- Typical sponsorship range: Est. $900–$2,200 per integration
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 1.1M
- Avg. views
- 45K
- Views / subscriber
- 4.1%
- Latest upload
- Oct 2026
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15. RawBeautyKristi
Get-ready-with-me videos and honest makeup content.
- Best for: Beauty brands that suit candid product reviews.
- Typical sponsorship range: Est. $1,850–$4,600 per integration
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 1.1M
- Avg. views
- 92.8K
- Views / subscriber
- 8.8%
- Latest upload
- Oct 2026
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16. SPENCER HEDGES
Makeup and holiday tutorials with a fun, personal style.
- Best for: Holiday and seasonal makeup launches.
- Typical sponsorship range: Est. $3,600–$9,000 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 1M
- Avg. views
- 181K
- Views / subscriber
- 17.9%
- Latest upload
- Oct 2026
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17. Emily Noel
Beauty Broadcast: color-led looks and product reviews.
- Best for: Color-led makeup and new-release reviews.
- Typical sponsorship range: Est. $800–$2,000 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 979K
- Avg. views
- 40.5K
- Views / subscriber
- 4.1%
- Latest upload
- Oct 2026
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18. Allie Glines
Makeup reviews and favorites, including yearly top-10 roundups.
- Best for: Makeup brands that suit reviews and yearly favorites roundups.
- Typical sponsorship range: Est. $1,250–$3,200 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 829K
- Avg. views
- 63.7K
- Views / subscriber
- 7.7%
- Latest upload
- Oct 2026
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19. Hung Vanngo
New York-based makeup artist known for celebrity-inspired soft glam looks.
- Best for: Soft-glam, professional-grade cosmetics and tools.
- Typical sponsorship range: Est. $2,100–$5,200 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 607K
- Avg. views
- 103K
- Views / subscriber
- 17.0%
- Latest upload
- Sep 2026
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20. Zabrena
Honest makeup reviews with an affordable and drugstore focus. Mostly short-form, so per-video views read low.
- Best for: Affordable and drugstore makeup brands.
- Typical sponsorship range: Est. $400–$1,000 per integration
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 587K
- Avg. views
- 20.1K
- Views / subscriber
- 3.4%
- Latest upload
- Oct 2026
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21. Makeup By Nikki La Rose
Professional makeup artist reviewing concealers, base products and retail sale picks.
- Best for: Concealer, base and complexion products.
- Typical sponsorship range: Est. $4,600–$11,400 per integration
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 580K
- Avg. views
- 228K
- Views / subscriber
- 39.3%
- Latest upload
- Oct 2026
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22. Dacey Cash
Beauty reviewer covering new releases, with very high views per video. Last upload was in early September.
- Best for: New-release cosmetics aimed at review viewers.
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 525K
- Avg. views
- 1M
- Views / subscriber
- 194.1%
- Latest upload
- Sep 2026
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23. Morgan Turner
Honest opinions on affordable and high-end makeup.
- Best for: Affordable and high-end makeup brands that suit honest critiques.
- Typical sponsorship range: Est. $1,000–$2,500 per integration
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 379K
- Avg. views
- 50.2K
- Views / subscriber
- 13.2%
- Latest upload
- Oct 2026
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24. Lashay’s Glamz
Miami makeup artist sharing transformations and client looks.
- Best for: Makeup and beauty products suited to transformation content.
- Typical sponsorship range: Est. $1,200–$3,000 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 363K
- Avg. views
- 60.6K
- Views / subscriber
- 16.7%
- Latest upload
- Oct 2026
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25. Jen Phelps
Unsponsored makeup reviews and palette launches.
- Best for: Palette launches and makeup reviews.
- Typical sponsorship range: Est. $1,250–$3,100 per integration
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 227K
- Avg. views
- 61.7K
- Views / subscriber
- 27.2%
- Latest upload
- Oct 2026
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26. Mature Makeup Masterclass
Makeup technique for mature skin from a professional artist.
- Best for: Makeup, skincare and tools aimed at mature skin.
- Typical sponsorship range: Est. $1,050–$2,700 per integration
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 150K
- Avg. views
- 53.3K
- Views / subscriber
- 35.5%
- Latest upload
- Oct 2026
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27. Makeup By Jen
Entrepreneur and makeup creator with lifestyle and travel content.
- Best for: Makeup and lifestyle products with a travel-friendly angle.
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 146K
- Avg. views
- 251K
- Views / subscriber
- 171.9%
- Latest upload
- Oct 2026
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28. Dose of Josephine
Girly get-ready-with-me looks and hair and makeup transformations.
- Best for: Get-ready-with-me products across makeup and hair.
- Typical sponsorship range: Est. $1,200–$3,000 per integration
- Sample deal: A 60-90 second integration in a tutorial or get-ready video, with a clear paid-partnership disclosure and the product link in the description.
- Subscribers
- 141K
- Avg. views
- 60.6K
- Views / subscriber
- 43.0%
- Latest upload
- Oct 2026
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29. Taylor Margaret
Sponsorship ranges and sample deals are illustrative estimates, not quotes or past deals: they assume roughly $20-$50 per 1,000 average views for an integration, and real rates vary by negotiation.
- Best for: Affordable makeup and best-seller reviews.
- Typical sponsorship range: Est. $1,600–$4,000 per integration
- Sample deal: A dedicated review or tutorial video using the product, with a clear disclosure, a tracked link and an honest on-camera verdict.
- Subscribers
- 132K
- Avg. views
- 80.3K
- Views / subscriber
- 60.8%
- Latest upload
- Oct 2026
How we built this list
Every channel here was pulled from the YouTube Data API in October 2026. We kept channels with a US channel country where one is listed (a few creators leave it blank and are included because they are widely known as US-based), at least one upload in recent months, and a clear fit with the topic. Subscriber counts are as reported by YouTube. Average views is the mean view count of a channel's most recent long-form videos, ignoring anything posted in the last seven days so brand-new uploads do not drag the number down. For channels that publish mostly Shorts, we fall back to all recent videos, so their averages read lower. Views per subscriber divides average views by subscribers. It is a quick signal of how much of the audience actually shows up, not a true engagement rate, and it says nothing about audience location or demographics. Confirm those with the creator before you sign a deal. Views per subscriber above 100% mean recent videos reached more people than the channel has subscribers, usually thanks to viral hits.
How to pick the right makeup influencer for your brand
- Match the skin tone range. Make sure the creator's audience and your shade range fit. Creators like Nyma Tang and Monica Ravi-Conway speak to specific skin tones.
- Choose the right price tier. Drugstore reviewers such as Zabrena and Taylor Margaret suit affordable brands. Artist-led channels suit premium products.
- Prefer honest reviewers. Makeup audiences reward creators who test openly. A candid review often beats a polished ad.
- Check the age group. Mature skin, bridal, glam and everyday looks each attract different viewers.
- Keep claims compliant. Avoid unsupported claims and require clear sponsorship disclosure.
Conclusion
The top makeup influencers in the USA include global artists, honest reviewers, drugstore specialists and technique teachers. The right partner depends on your price point, your shade range and the look you want to show. A well-matched creator with 90.4K views per video can be more valuable than a megastar whose audience does not buy your product.
To build your shortlist faster, Influvine helps you discover YouTube creators by niche and size, with subscriber and view data in one place.
Frequently asked questions
Who are the top makeup influencers in the USA?
By YouTube subscribers, the largest on this list are James Charles (23.6M), Tati, Christen Dominique, Manny Mua and PatrickStarrr. For honest reviews, look at Laura Lee, Casey Holmes and Morgan Turner.
How do I find makeup influencers for my brand?
Choose the product category and price tier first. Compare creators by subscribers, average views and recent activity. Influvine lets you search YouTube creators by niche so you can shortlist quickly.
Which makeup creators are good for drugstore brands?
Look at Taylor Margaret, Zabrena and Jen Phelps. Their audiences are used to affordable products and honest comparisons.
Are smaller makeup creators worth it?
Often. Creators such as Lashay's Glamz or Dose of Josephine reach focused audiences and can be cost-effective for new brands.
Do makeup influencers have to disclose sponsorships?
Yes. The FTC expects clear disclosure of paid or gifted partnerships. Ask every creator to label sponsored content in the video and use YouTube's paid promotion label.
How is this list different from the beauty influencers list?
This list focuses on makeup artists and reviewers. Our beauty list is broader and also covers skincare and hair, so a few creators appear in both.
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