Top 24 Luxury Influencers in USA (2026)
Luxury buyers do deep research before they spend. They watch watch reviews, car walkarounds, home tours, hotel and first-class flights, and fragrance breakdowns. The best luxury influencers in the USA are valuable for watches, cars, real estate, travel, fashion, fragrance and premium lifestyle brands.
We pulled live data for 24 US luxury creators. Together they have 23.4M subscribers, and 6 of them are past one million. Doug DeMuro leads at 5.1M, the median creator averages 61.7K views per recent video, and Jeb Brooks stands out for its pull relative to size at about 69% views per subscriber. This list covers YouTube only. Many of these creators are equally strong on Instagram and TikTok, so check their other channels before you plan a multi-platform campaign.
Last updated November 2026. Creator data from the YouTube Data API.
Top luxury influencers in the USA at a glance
| # | Creator | Subscribers | Avg. views | Views per subscriber |
|---|---|---|---|---|
| 1 | Doug DeMuro | 5.1M | 486K | 9.5% |
| 2 | Enes Yilmazer | 4.3M | 584K | 13.7% |
| 3 | Forrest's Auto Reviews | 3.8M | 1.5M | 39.4% |
| 4 | Teddy Baldassarre | 1.5M | 408K | 26.5% |
| 5 | Luxury Travel Expert | 1.4M | 142K | 10.2% |
| 6 | Jeb Brooks | 1M | 713K | 68.5% |
| 7 | Mister Lewis' Luxury Lifestyle | 983K | 636K | 64.7% |
| 8 | Tall Guy Car Reviews | 867K | 23.8K | 2.7% |
| 9 | Tanner Leatherstein | 618K | 220K | 35.7% |
| 10 | Roman Sharf | 508K | 10.4K | 2.1% |
| 11 | Damon Geis | 413K | 630K | 152.6% |
| 12 | Demi Rawling | 368K | 61.9K | 16.8% |
| 13 | Legendary Productions | 362K | 30.2K | 8.3% |
| 14 | The Perfume Guy | 343K | 15.2K | 4.4% |
| 15 | Timothy P. Livingston | 261K | 42.3K | 16.2% |
| 16 | Jason Matouk | 260K | 72.7K | 28.0% |
| 17 | Noel Deyzel | 214K | 144K | 67.2% |
| 18 | Cassie Thorpe | 187K | 58.5K | 31.3% |
| 19 | Teddy Baldassarre Reviews | 185K | 61.5K | 33.2% |
| 20 | Watch Eric | 160K | 7.1K | 4.4% |
| 21 | Marcus Rankin | 148K | 48.6K | 32.8% |
| 22 | Bruce Williams | 129K | 24.9K | 19.3% |
| 23 | Casual Watch Reviews | 111K | 7K | 6.3% |
| 24 | Sol | 98.9K | 33.9K | 34.3% |
Data from the YouTube Data API, October 2026. Ranked by subscribers. Average views are taken from each channel's recent uploads (see "How we built this list" below).
The 24 best luxury influencers in USA
A note on sponsorship pricing. The sponsorship ranges below are Influvine's own estimates. We calculate them from each channel's public stats (subscribers and average views) and typical industry rates, so treat them as ballpark figures, not quotes or confirmed prices. Are you one of the creators listed here? Email creators@influvine.com and we'll update or remove your listing.
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1. Doug DeMuro
Car reviewer known for quirks and features on cars, including many high-end models.
- Best for: Automotive, accessories and luxury-lifestyle brands aimed at car enthusiasts.
- Typical sponsorship range: Est. $9,700–$24,300 per integration
- Sample deal: A dedicated review or showcase video featuring the product, with a clear disclosure of any loaned or gifted item and a tracked link.
- Subscribers
- 5.1M
- Avg. views
- 486K
- Views / subscriber
- 9.5%
- Latest upload
- Nov 2026
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2. Enes Yilmazer
Los Angeles creator touring multimillion-dollar homes and ranches.
- Best for: Luxury real estate, home and design brands.
- Typical sponsorship range: Est. $11,700–$29,200 per integration
- Sample deal: A 60-90 second integration in a review or tour video, with a clear disclosure and a tracked link in the description.
- Subscribers
- 4.3M
- Avg. views
- 584K
- Views / subscriber
- 13.7%
- Latest upload
- Oct 2026
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3. Forrest's Auto Reviews
Car reviews with high views, including sports and luxury cars.
- Best for: Automotive and car-care brands aimed at sports- and luxury-car viewers.
- Typical sponsorship range: Est. $30,000–$75,000 per integration
- Sample deal: A dedicated review or showcase video featuring the product, with a clear disclosure of any loaned or gifted item and a tracked link.
- Subscribers
- 3.8M
- Avg. views
- 1.5M
- Views / subscriber
- 39.4%
- Latest upload
- Nov 2026
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4. Teddy Baldassarre
Watch expert reviewing luxury and mechanical timepieces.
- Best for: Watch, jewelry and luxury-accessory brands.
- Typical sponsorship range: Est. $8,200–$20,400 per integration
- Sample deal: A dedicated review or showcase video featuring the product, with a clear disclosure of any loaned or gifted item and a tracked link.
- Subscribers
- 1.5M
- Avg. views
- 408K
- Views / subscriber
- 26.5%
- Latest upload
- Nov 2026
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5. Luxury Travel Expert
Doctor and travel enthusiast reviewing business class and luxury travel.
- Best for: Airlines, premium hotels and luxury-travel services.
- Typical sponsorship range: Est. $2,800–$7,100 per integration
- Sample deal: A dedicated review or showcase video featuring the product, with a clear disclosure of any loaned or gifted item and a tracked link.
- Subscribers
- 1.4M
- Avg. views
- 142K
- Views / subscriber
- 10.2%
- Latest upload
- Oct 2026
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6. Jeb Brooks
Suzanne and Jeb Brooks reviewing premium cabins, trains and cruise experiences.
- Best for: Airlines, trains and cruise lines aimed at premium-travel viewers.
- Typical sponsorship range: Est. $14,300–$35,600 per integration
- Sample deal: A dedicated review or showcase video featuring the product, with a clear disclosure of any loaned or gifted item and a tracked link.
- Subscribers
- 1M
- Avg. views
- 713K
- Views / subscriber
- 68.5%
- Latest upload
- Oct 2026
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7. Mister Lewis' Luxury Lifestyle
Luxury lifestyle creator specializing in food and hotel content.
- Best for: Luxury hotels, restaurants and lifestyle brands.
- Typical sponsorship range: Est. $12,700–$31,800 per integration
- Sample deal: A dedicated review or showcase video featuring the product, with a clear disclosure of any loaned or gifted item and a tracked link.
- Subscribers
- 983K
- Avg. views
- 636K
- Views / subscriber
- 64.7%
- Latest upload
- Nov 2026
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8. Tall Guy Car Reviews
Car reviews with a luxury and performance mix. Mostly short-form, so per-video views read low.
- Best for: Car brands and accessories that suit short-form coverage.
- Typical sponsorship range: Est. $500–$1,200 per integration
- Sample deal: A 60-90 second integration in a review or tour video, with a clear disclosure and a tracked link in the description.
- Subscribers
- 867K
- Avg. views
- 23.8K
- Views / subscriber
- 2.7%
- Latest upload
- Oct 2026
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9. Tanner Leatherstein
Leather and luxury analysis that cuts through brand illusions.
- Best for: Leather goods and luxury-fashion brands that welcome honest analysis.
- Typical sponsorship range: Est. $4,400–$11,000 per integration
- Sample deal: A dedicated review or showcase video featuring the product, with a clear disclosure of any loaned or gifted item and a tracked link.
- Subscribers
- 618K
- Avg. views
- 220K
- Views / subscriber
- 35.7%
- Latest upload
- Nov 2026
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10. Roman Sharf
Founder of Luxury Bazaar covering luxury watches and brands. Mostly short-form, so per-video views read low.
- Best for: Luxury watch and resale brands.
- Sample deal: A 60-90 second integration in a review or tour video, with a clear disclosure and a tracked link in the description.
- Subscribers
- 508K
- Avg. views
- 10.4K
- Views / subscriber
- 2.1%
- Latest upload
- Nov 2026
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11. Damon Geis
Luxury aviation and travel in style, with premium airline content.
- Best for: Premium airlines and luxury-travel brands.
- Sample deal: A dedicated review or showcase video featuring the product, with a clear disclosure of any loaned or gifted item and a tracked link.
- Subscribers
- 413K
- Avg. views
- 630K
- Views / subscriber
- 152.6%
- Latest upload
- Oct 2026
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12. Demi Rawling
Luxury fragrance reviews, with a Dubai angle.
- Best for: Luxury fragrance houses and perfume retailers.
- Typical sponsorship range: Est. $1,250–$3,100 per integration
- Sample deal: A dedicated review or showcase video featuring the product, with a clear disclosure of any loaned or gifted item and a tracked link.
- Subscribers
- 368K
- Avg. views
- 61.9K
- Views / subscriber
- 16.8%
- Latest upload
- Oct 2026
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13. Legendary Productions
Tours the most extraordinary real estate across markets.
- Best for: Luxury real estate and architecture brands.
- Typical sponsorship range: Est. $600–$1,500 per integration
- Sample deal: A 60-90 second integration in a review or tour video, with a clear disclosure and a tracked link in the description.
- Subscribers
- 362K
- Avg. views
- 30.2K
- Views / subscriber
- 8.3%
- Latest upload
- Nov 2026
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14. The Perfume Guy
San Francisco-based fragrance reviewer. Mostly short-form, so per-video views read low.
- Best for: Niche and luxury fragrance brands.
- Typical sponsorship range: Est. $300–$750 per integration
- Sample deal: A dedicated review or showcase video featuring the product, with a clear disclosure of any loaned or gifted item and a tracked link.
- Subscribers
- 343K
- Avg. views
- 15.2K
- Views / subscriber
- 4.4%
- Latest upload
- Nov 2026
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15. Timothy P. Livingston
Real estate agent touring multimillion-dollar homes.
- Best for: Luxury real estate, home and finance services.
- Typical sponsorship range: Est. $850–$2,100 per integration
- Sample deal: A 60-90 second integration in a review or tour video, with a clear disclosure and a tracked link in the description.
- Subscribers
- 261K
- Avg. views
- 42.3K
- Views / subscriber
- 16.2%
- Latest upload
- Nov 2026
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16. Jason Matouk
Real estate broker touring waterfront mansions and luxury listings.
- Best for: Waterfront and luxury real estate services.
- Typical sponsorship range: Est. $1,450–$3,600 per integration
- Sample deal: A 60-90 second integration in a review or tour video, with a clear disclosure and a tracked link in the description.
- Subscribers
- 260K
- Avg. views
- 72.7K
- Views / subscriber
- 28.0%
- Latest upload
- Oct 2026
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17. Noel Deyzel
Fragrance and cologne reviews for men.
- Best for: Men's fragrance and grooming brands.
- Typical sponsorship range: Est. $2,900–$7,200 per integration
- Sample deal: A dedicated review or showcase video featuring the product, with a clear disclosure of any loaned or gifted item and a tracked link.
- Subscribers
- 214K
- Avg. views
- 144K
- Views / subscriber
- 67.2%
- Latest upload
- Nov 2026
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18. Cassie Thorpe
Compares luxury items, such as fine jewelry at different price points.
- Best for: Fine jewelry and luxury-comparison brands.
- Typical sponsorship range: Est. $1,150–$2,900 per integration
- Sample deal: A dedicated review or showcase video featuring the product, with a clear disclosure of any loaned or gifted item and a tracked link.
- Subscribers
- 187K
- Avg. views
- 58.5K
- Views / subscriber
- 31.3%
- Latest upload
- Nov 2026
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19. Teddy Baldassarre Reviews
Watch reviews of pieces that are available for purchase.
- Best for: Watch retailers and brands with pieces for sale.
- Typical sponsorship range: Est. $1,250–$3,100 per integration
- Sample deal: A dedicated review or showcase video featuring the product, with a clear disclosure of any loaned or gifted item and a tracked link.
- Subscribers
- 185K
- Avg. views
- 61.5K
- Views / subscriber
- 33.2%
- Latest upload
- Nov 2026
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20. Watch Eric
Watch enthusiast reviewing luxury timepieces. Mostly short-form, so per-video views read low.
- Best for: Watch and watch-accessory brands.
- Sample deal: A 60-90 second integration in a review or tour video, with a clear disclosure and a tracked link in the description.
- Subscribers
- 160K
- Avg. views
- 7.1K
- Views / subscriber
- 4.4%
- Latest upload
- Oct 2026
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21. Marcus Rankin
Weekly tours of luxury homes.
- Best for: Luxury real estate and home-product brands.
- Typical sponsorship range: Est. $950–$2,400 per integration
- Sample deal: A 60-90 second integration in a review or tour video, with a clear disclosure and a tracked link in the description.
- Subscribers
- 148K
- Avg. views
- 48.6K
- Views / subscriber
- 32.8%
- Latest upload
- Nov 2026
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22. Bruce Williams
Watch reviews, comparisons and discussions.
- Best for: Watch brands and accessories.
- Typical sponsorship range: Est. $500–$1,250 per integration
- Sample deal: A dedicated review or showcase video featuring the product, with a clear disclosure of any loaned or gifted item and a tracked link.
- Subscribers
- 129K
- Avg. views
- 24.9K
- Views / subscriber
- 19.3%
- Latest upload
- Nov 2026
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23. Casual Watch Reviews
Watch reviews and community videos. Mostly short-form, so per-video views read low.
- Best for: Watch brands and straps.
- Sample deal: A 60-90 second integration in a review or tour video, with a clear disclosure and a tracked link in the description.
- Subscribers
- 111K
- Avg. views
- 7K
- Views / subscriber
- 6.3%
- Latest upload
- Nov 2026
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24. Sol
Sponsorship ranges and sample deals are illustrative estimates, not quotes or past deals: they assume roughly $20-$50 per 1,000 average views for an integration, and real rates vary by negotiation.
- Best for: Popular, celebrity and luxury fragrance brands.
- Typical sponsorship range: Est. $700–$1,700 per integration
- Sample deal: A dedicated review or showcase video featuring the product, with a clear disclosure of any loaned or gifted item and a tracked link.
- Subscribers
- 98.9K
- Avg. views
- 33.9K
- Views / subscriber
- 34.3%
- Latest upload
- Nov 2026
How we built this list
Every channel here was pulled from the YouTube Data API in October 2026. We kept channels with a US channel country where one is listed (a few creators leave it blank and are included because they are widely known as US-based), at least one upload in recent months, and a clear fit with the topic. Subscriber counts are as reported by YouTube. Average views is the mean view count of a channel's most recent long-form videos, ignoring anything posted in the last seven days so brand-new uploads do not drag the number down. For channels that publish mostly Shorts, we fall back to all recent videos, so their averages read lower. Views per subscriber divides average views by subscribers. It is a quick signal of how much of the audience actually shows up, not a true engagement rate, and it says nothing about audience location or demographics. Confirm those with the creator before you sign a deal. Views per subscriber above 100% mean recent videos reached more people than the channel has subscribers, usually thanks to viral hits.
How to pick the right luxury influencer for your brand
- Match the category. Watches, cars, homes, travel and fragrance each reach different high-intent buyers. Pick the category that fits your product.
- Check audience affluence. Many luxury channels attract aspirational viewers as well as buyers. Ask the creator about audience demographics.
- Prefer credible reviewers. Expert reviewers carry more weight than pure lifestyle channels for high-priced items.
- Look at real estate carefully. Real estate creators are agents or brokers. Confirm licensing and local market focus.
- Keep claims honest. Avoid exaggerated claims and require clear sponsorship disclosure.
Conclusion
The top luxury influencers in the USA include watch experts, car reviewers, luxury home touring creators, premium travel channels and fragrance reviewers. The right partner is the one whose viewers already research and buy in your category. A reviewer averaging 61.7K views with a loyal, high-intent audience can matter more than a huge channel with a casual following.
To build your shortlist faster, Influvine helps you discover YouTube creators by niche and size, with subscriber and view data in one place.
Frequently asked questions
Who are the top luxury influencers in the USA?
By YouTube subscribers, the largest on this list are Doug DeMuro (5.1M), Doug DeMuro, Forrest's Auto Reviews, Teddy Baldassarre and Luxury Travel Expert. For watches, look at Teddy Baldassarre, Bruce Williams and Watch Eric.
How do I find luxury influencers for my brand?
Choose the category first, such as watches, cars, homes, travel or fragrance. Compare creators by subscribers, average views and recent activity. Influvine lets you search YouTube creators by niche so you can shortlist quickly.
Which luxury creators are best for watch brands?
Look at Teddy Baldassarre, Teddy Baldassarre Reviews, Bruce Williams, Watch Eric and Casual Watch Reviews.
Are smaller luxury creators worth it?
Often. Creators such as Cassie Thorpe or Tanner Leatherstein reach focused buyers and can be a cost-effective way to test a luxury product.
Do luxury influencers have to disclose sponsorships?
Yes. The FTC expects clear disclosure of paid or gifted partnerships. Ask every creator to label sponsored content in the video and use YouTube's paid promotion label.
Should I look beyond YouTube?
Probably. Luxury audiences are very active on Instagram and TikTok too. Use YouTube for deep reviews and tours, and check each creator's other platforms.
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